Hi, Bagong Nanay!
If you are active on Threads like me, you might have come across some of the courageous and heartfelt posts of Mommy Irish Chloe Yu, mom of three and founder of Bloom Sanitary Napkin. I’ve been following her and read her journey as a mom and a cancer warrior.
Kaya na-shookt ako one morning when I was contemplating whose business I could feature on Bagong Nanay Biz this April, sobrang sakto, Irish sent me a DM asking me if she can collaborate with me. I mean, it’s a yes. It’s really meant to be.
Therefore, it’s my honor and privilege to share her inspiring business story for this month’s Bagong Nanay Biz. Please read til the end to get an exclusive voucher!
In Her Own Words: How Irish Chloe Yu started Bloom Sanitary Napkin
I am Irish Chloe Yu, a 31-year-old mother of three beautiful children, ages 7, 5, and 2. My professional foundation is in Financial Management and Business Administration, and I previously spent years in the corporate world as a bank teller and a telco account executive.
However, my heart has always been in entrepreneurship; I have been a business owner from different industries for nearly a decade now, and am the proud founder of Bloom Sanitary Napkin.
How a cancer diagnosis started a brand
Bloom was born out of a very personal struggle. For a long time, I lived a life of “trial and error” with menstrual products because of my health battles. I have endometrial polyps, which caused me to bleed for up to 20 days a month, and as a thyroid cancer warrior, my hormonal health was a constant uphill climb.
“I wanted to turn my recovery into a testimony to show that even in our weakest moments, we can create something that empowers and heals others.“
-Mommy Irish Chloe Yu, Bloom Sanitary Napkin
I remembered how my nanay started me on pasador (menstrual cloth), and I spent years searching for a modern product that offered that same level of breathability, gentleness, and care.
I actually found the courage to start this business right when I was diagnosed with cancer. Instead of letting the fear consume me, I chose to focus on healing and creating a solution that had a deeper purpose. I wanted to turn my recovery into a testimony to show that even in our weakest moments, we can create something that empowers and heals others.
Lessons from being a mom and businessowner
I’ve learned that business is a reflection of motherhood: both require you to slow down, be deeply intentional, and lead with a clear purpose. There is a certain grace in both roles that forces you to look for the “gift of God” in every challenge.
Motherhood taught me that you cannot rush growth, and business taught me that every small effort is a seed planted for the future. Both have shown me that when you lead with love, success is no longer just about numbers it’s about the lives you touch.
Why moms should try Bloom Sanitary Napkin
During my journey, I discovered a harsh reality: many sanitary pads are made with chlorine and whiteners that are far too harsh for our bodies. I engineered Bloom specifically with the Filipina in mind. We live in a warm climate, so I prioritized breathable materials and eliminated all harmful chemicals.
We used Hard Lock Technology to ensure that blood never “bounces back,” combined with an ultra-thin design for maximum comfort.
As moms, we carry so much on our shoulders already our menstrual care should be one thing we don’t have to worry about. Bloom isn’t just a product; it’s the peace of mind every nanay deserves. We’ve made it with extra love because your comfort is non-negotiable.
Advice for Bagong Nanays who also want to start a business
1. Start by going back to the Source.
If God placed a specific idea in your heart, it is because He has already entrusted you with the strength and knowledge to bring it to life.
2. Don’t be afraid to start small.
There is so much beauty in the humble beginnings. Enjoy every part of the process, and remember that failure isn’t a dead end, it’s just a part of growing.
3. Never forget to rest.
As driven as we are, we must remember that rest is not a sign of weakness; it is a luxury and a necessity that keeps our spirits fueled for the journey.
Exclusive Bloom discount code for Bagong Nanays!
I would love for you to experience the comfort of Bloom! Use this code to start your journey toward better self-care when you checked out in our Shopee account. Use the code below for 10% OFF all products:
Voucher Code: BLOOMBN
Purchase Bloom Sanitary Napkin on Shopee here. Follow their social media pages on Facebook, Instagram, and TikTok.
Bagong Nanay 
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