Bagong Nanay

Tag: bagong nanay

  • Jaahzel Jadulco-Alvendia: Faith Over Fear

    Jaahzel Jadulco-Alvendia: Faith Over Fear

    Hi, Bagong Nanay!

    As Mother’s Month comes to a close, I wanted to honor the strength of this Bagong Nanay who became a mom at 23 years old. She was a graduating student, working on her thesis, when she found out that she was three months pregnant with her first child. Not to romanticize becoming a young mother, but to honor the strength it took to navigate motherhood so early in life.

    It was during the Bagong Nanay Milktea Meetup at the North when I got to know the story of Jaahzel Jadulco-Alvendia or Mommy Jazz, and I knew then and there that I had to share her inspiring story about faith, courage, and love. Her baby, Reeses Kiara, was diagnosed with a congenital heart disease at two months old, and underwent open heart surgery at barely five months old.

    Mommy Jazz shared her story with me over Zoom, and I’m honored to share with you her Kuwentong Bagong Nanay. Read on.

    Kuwentong Bagong Nanay: Jazz Alvendia

    Her motherhood journey started with a terrible headache.

    Jazz was 23 years old then, on her last semester in college, busy with their thesis. She had no idea she was pregnant because she was drowning in acads and also had polycystic ovary syndrome (PCOS). She commuted from Quezon City to Morayta in Manila to go to school every day.

    “Akala ko normal lang kasi mahihiluhin ako sa biyahe, may thesis pa kami nung time na yun kaya stressed din ako sa school. Until one night, iba na yung sakit ng ulo ko tapos gusto na ako ipa-CT scan ng mother ko, buti nalang hindi natuloy. Before ako i-CT scan, pinregnancy test ako, tapos doon nalaman.”

    Because of a terrible headache, Jazz confirmed she was pregnant with her first child.

    She then had a transvaginal ultrasound, and it confirmed that she was going to have a baby. “Nung na-transvaginal ultrasound ako, nakita na buo na siya, may heartbeat, may kamay na, gumagalaw-galaw na rin siya, tapos nasilip na rin ng doktor na baka girl ito!”

    “Hanggang sa nanganak ako, sobrang smooth lang ng journey namin. Dinala ako sa ospital ng 7 AM, tapos 7 cm na pala ako, unmedicated birth yun, tapos ang bilis lang ng labor. 9 AM, baby out na. One hour mahigit lang ako nag-labor. Parang hindi iyon yung pain na in-expect ko. Parang di niya ako pinahirapan. Tapos okay din siya.”

    Jazz became a Bagong Nanay at 24.

    They thought everything was okay until they had to go to another pediatrician for Reese’s routine checkup when she was two months old.

    “Nagulat ako kasi pag nagwe-well baby checkup, laging normal naman. Pero doon sa isang pedia, parang iba agad yung reaksyon niya paglapat niya ng stethoscope.”

    “She recounts, “Bigla nalang nagtanong si Doc, “Meron ba kayong lahi na may sakit sa puso?” Sabi ko, “Wala po.” Sabi niya, “I’m scared, kasi parang feeling ko may butas sa puso si Reese. Diretso na kayo sa Heart Center, ipa-check niyo na kasi ang lakas ng murmur, tsaka parang hindi rin siya maliit,” the doctor explained.

    They went to a hospital where they know a pedia-cardiologist first, and scans confirmed that Baby Reese had a ventricular septal defect (VSD), or a hole in her heart. Her family and doctors initially hoped the hole would close on its own.

    “After two months, iniscan ulit, nag-twice na yung size nung buttas. By October, gusto na nila ma-operahan si Reese. Lalaki na daw yung butas at magmamanifest na daw yung symptoms in a few months.”

    Their first step was to get Reese baptized by September. They asked to extend for another month to save up for the hospital costs, which amounted to P800,000.

    Jazz shared that after Reese was baptized, blessings poured to their family.

    “Madaming gustong tumulong. May mayor sa Pangasinan na mother din siya, bumili siya ng plushies ni Reese tapos tinransfer nila agad yung pera. Kahit andyan na yung lahat ng sign, ready na kami, ayoko pa ituloy. Yung decision ko, di pa consistent,” Jazz recounts.

    Reese’s surgery was finally scheduled to November 4.

    “Ang gulo ng isip ko nun. Yung husband ko yung nagpupush na gawin kung ano yung makakabuti kay Reese. November 2, na-admit na siya. November 4, na-operahan na siya. Sobrang smooth lang.”

    “The night before, nandun na yung mga waiver, mas lalo ako kinabahan kasi pwede daw magkaproblema sa nervous system, ma-paralyze or magka-infection. Lahat ng possibilities. Sila yung pinaka at risk, pero at the same time, sila din yung pinakamagandang operahan kasi yung puso nila bago pa, if ever may mga adjustment, mabilis silang maka-cope up.”

    She spoke to Reese’s pedia-cardio, who said there’s a 94% success rate with her condition.

    “Binago ni Reese yung buhay namin in so many ways. Mas lumakas yung faith namin. ‘Yun rin siguro yung way ni Lord para mapalapit kami sa Kanya.”

    – Mommy Jazz Alvendia

    “7 AM bumaba na kami. Nung time na yun, di ako takot na takot. Mas stressed na stressed yung mga lola, lalo na yung mother ko na nasa US, kasi anak niya ako tapos wala siya sa tabi ko. Yung mother-in-law ko, naghi-hysterical na. Ako, ang gaan. Pinagaan ni Lord. Hindi ako natatakot anong mangyayari.

    Strong baby! Reese underwent an open heart surgery at 5 months old.

    10 AM palang tapos na. Ang bilis. Lumabas yung surgeon, all good na. Nagulat sila na ang laki na daw ng butas. Sabi nila, “Buti nag-decide kayo na ipaopera siya.”

    12 NN, pwede na silipin si baby sa surgical ICU. Nakita ko siya, bilang nanay, ang daming tubo, may mga aparato.”

    While Reese had a successful operation, things took a turn when she had a fever.

    “Nagkaroon siya ng sepsis, nilagnat siya bigla. Ang taas ng bacteria na nakita sa blood niya.”

    They spent about 20 more days in the hospital.

    “Nagtatanong ako, bakit hindi siya nagrerespond? Bakit hindi siya nagsasmile? Sobrang dami rin niyang antibiotic.”

    Reese’s doctor assured her that they were doing their best.

    They celebrated Reese’s 6th month at the hospital.

    “After four days, tsaka lang siya ulit nag-smile. Tuwang-tuwa ako nung nag-smile siya tapos dumedede na siya. Takot na takot ako makita yung scar niya, pero nagulat ako, pagtingin ko sa sugat, tuyo na siya. Ganun pala kabilis mag-heal kapag baby pa. Doon na kami nagkaroon ng pag-asa, kahit may antibiotics pa siya, okay na si baby.

    “Nung gabi na iuuwi na siya, dinaan namin siya sa chapel ng Heart Center. Ang saya saya ko lang, kasi ang bilis lang din ng recovery niya.

    November siya inoperahan, dineklara siya na fully healed na and wala nang maintenance by March.”

    Happy 1st birthday, Reese!

    Reese celebrated her first birthday on May 16, and Jazz shared her Bagong Nanay story three days after.

    Three things Jazz learned about a mother’s love and a child’s strength

    Jazz and her family. Photo by Baby and Company Photography

    A mother’s love is limitless

    “Ibibigay mo pala talaga lahat, pag nanay ka na. Nung time na yun, first time ko yung nanghihingi ako ng tulong sa iba-ibang tao, pumipila ako sa DSWD, sa mga party list, sa mga pulitiko. Kaya pag sinasabi nila na grabe daw ako mag-dress up ngayon, ang gaganda daw ng damit ko. Naranasan ko nasi na ako talaga nag-aasikaso sa mga papers niya. Hindi ko in-expect na sa buong buhay ko, gagawin ko yun. Nilunok ko yung pride ko, naming mag-asawa, kasi para sa baby namin yun eh.”

    “It’s okay to ask for help sa ibang tao, hindi siya pagiging weak o what, kakailanganin mo talaga ng tulong. Hindi mo kakayanin ng mag-isa ka lang.”

    – Mommy Jazz Alvendia

    Faith over fear

    “Binago ni Reese yung buhay namin in so many ways. Mas lumakas yung faith namin. ‘Yun rin siguro yung way ni Lord para mapalapit kami sa Kanya. Naging faith over fear ako noon, kasi wala naman akong ibang paghuhugutan ng lakas or sasandalan. Talagang kumapit nalang ako sa Kanya, nagtiwala ako sa Kanya, kung ano yung plans Niya para sa amin. Kami rin ni MJ mas tumibay kami kasi every time mag-aaway kami, naaalala ko, meron kaming mas malaking laban na dapat harapin.”

    Babies are braver than we think

    “Ang galing ng babies. Yung ine-expect natin, na pag babies delicate sila, nakita ko yung version ni Reese na sobrang lakas niya. Madaming nagsasabi wag namin ipa-opera. Pero nagtiwala rin kami sa science, sa mga doktor, at kay Reese.”

    Jazz’s message to her Bagong Nanay self

    “Nakaka-proud ka. Noong time na nalaman ko na pregnant ako, one sem nalang sana tapos OJT. Tapos sa US sana ako mag-OJT kasi andun yung mother ko. Parang nirepurpose ako. Ngayon na-realize ko para dito siguro pala talaga ako, para maging mother. Makikita mo palang yung best version ng sarili mo.

    The Alvendias. Photo by Baby and Company Photography

    “Hindi ko inakala na ganyan ka pala ka-strong. Kasi young mom, tapos five months postpartum palang din naman ako noon, sabi ko, di pa nga nag-si-sink in sa akin na mother na ako dahil ang bilis din ng pregnancy journey ko. Sobrang proud ako sa kanya, na-overcome niya lahat, may mas better version pa pala ako. Hindi lang pala ako anak, hindi lang pala ako yung magaling na classmate, or girlfriend, magiging magaling ka rin pala na mother.”

    An advice she holds deeply

    There’s one advice that Jazz received when she was a Bagong Nanay that she will forever cherish, “Nung nalaman na namin na may heart condition si Reese, may nagsabi sa akin na parang “There’s always a light at the end of the tunnel.”

    ‘Yun yung talagang ni-look forward ko, matatapos din to, kahit ang bagal ng oras pag may problema ka, parang kailan ba ‘to matatapos, malalagpasan ba namin to? Pinanghawakan ko talaga na after nito, ginhawa naman. Pagsubok lang to. Hanggang ngayon, pag may mga mothers na nakakausap ko na struggle sila sa first year ng motherhood nila, lagi ko sinasabi na there’s always a light at the end of the tunnel.

    Naging meaningful niya sa akin. Noong nandun ako sa situation na sobrang bigat, sinasabi ko kay MJ, “Paano pag nawala si Reese?” Lahat ng possibilities kasi pwede. Sabi niya, “Malalagpasan rin natin ito.”

    3 things a Bagong Nanay needs to thrive in motherhood

    “Every mom needs a village talaga.”

    Jazz believes that what helped her get through the hardest parts of her motherhood journey was her support system.

    “Kakailanganin mo talaga ng tulong, kahit anong pride mo. Nung mag-jowa palang kami, ang taas ng pride namin eh. Bata pa kasi kami, kaya ma-pride kami. Sabi namin, ‘Wag tayo magpost, wag tayo humingi ng tulong,’ pero kinailangan namin. It’s okay to ask for help sa ibang tao, hindi siya pagiging weak o what, kakailanganin mo talaga ng tulong.”

    For Bagong Nanays, she emphasizes, “Pwedeng family mo yun, or kung hindi ka comfortable sa family mo, maghanap ka ng isang friend, kahit isang friend lang, o kung wala talaga, pwedeng husband mo, o kung wala din, sa sisters mo. Kailangan mo talaga ng village.”

    Mama Jazz and her family.

    She adds, “Hindi mo kakayanin ng mag-isa ka lang. Siguro kakayanin, pero may times talaga na, kinailangan ko talagang humingi ng tulong.”

    “Nagtiwala din ako sa husband ko.”

    Throughout her pregnancy, Jazz said she had been calling the shots as a mother. “May decisions na gusto ko ako lang. Pero noong nalaman ko na may sakit si Reese, kailangan ko rin ng kaagapay sa mga decisions. Hindi katulad nung nagbubuntis ako na, ‘Wag niyo ako pagsabihan, ayoko sa pamahiin, ayoko sa kasabihan. Ayoko nang minamanduhan ako.’ Na-realize ko na dapat mag-trust ka sa partner mo, kasi as the father, meron din siyang dapat say sa mga decisions.”

    “Kailangan mo si Lord sa buhay mo.”

    With all they went through, Jazz always points to God. “Kahit anong problema, kapag wala ka nang mapuntahan o mahingan ng tulong, Siya lang yung nandiyan para makinig sayo. Sa Kanya ka lang kakapit.”

    “Hindi rin ako makapaniwala na naging ganun ka-strong yung faith ko sa Kanya, kasi kung hindi, baka hindi naoperahan si Reese kung nagtiwala lang ako sa sarili ko.”

    What makes Jazz happy as a mom

    Jazz has been sharing her motherhood as a content creator, sharing daily vlogs, product reviews, and more on her social. When asked what makes her happy, she says it’s being part of a community.

    “Sobrang saya ko na nakakaattend ako ng meet-ups kasi nagkakaroon ako ng time para sa sarili ko. Ang saya kapag may kasama kang mom friends kasi sila yung nakakarelate. Masaya ako ngayon sa mom friends ko, mommy gatherings, mommy meetups. Masaya ako na naging part ako ng Bagong Nanay Community. Na-meet ko si Mama Frances, siya yung naging way para maging member ako ng Bagong Nanay noong HiPP Mommy Meetup.”

    She adds, as a young mom, being part of a support group helps her to feel less alone in her journey.

    “Mas hindi na ako intimidated ngayon kasi alam kong may Bagong Nanay Community na papansin sa akin, makikipag-usap sa akin, at magaaya sa akin mag-milk tea.”

    Follow Mommy Jazz’s journey on her socials: Instagram | Facebook | TikTok | Threads

    Are you a Bagong Nanay who wants to have a mom community and have milk tea together? Comment below or send a message here.

  • We Tried Kubo’s Free Trial Class on Reading, Filipino Sign Language, and More

    We Tried Kubo’s Free Trial Class on Reading, Filipino Sign Language, and More

    Hi, Bagong Nanay!

    Patapos na ang summer vacation ng ating kids, and as a nanay of an incoming Grade 2, andiyan na yung thoughts like, “Paano na kaya this school year? Maging as bibo kaya siya as before? What if mahirapan siya?”

    But then, we’ll never know! We take it one day at a time, and we’ll arrive at the end for sure, feeling proud of what we’ve accomplished together.

    For now, I wanted to share with you about an online learning platform I discovered recently. I received an email from Mommy Ericka Gonzales Macasaquit, founder of Kubo Learning Center, earlier this month. She offered my 6-year-old a free trial class! They offer online classes on Reading in English and Filipino, Mathematics, and Filipino Sign Language, among others. The last one piqued our interest.

    When Lia was younger, we loved reading a book entitled Every Sunday, written by Och Gonzalez and illustrated by CJ Reynaldo. It tells about the story of Kuya Berto, an ice cream vendor who is Deaf. A little girl started learning how to sign so she can order ice cream from him. Thus, may interest and context na si Lia about sign language and the Deaf community.

    Kaya when she tried the 20-minute Filipino Sign Language online trial class with Kubo, she loved it a lot, and we wanted to take additional classes!

    Bagong Nanay Reviews: Kubo Learning Center

    1-on-1 class

    What we loved about the session is that it was customized for the child. Before the session, they sent me a list of questions to answer about my child so that they can tailor-fit the class for her. We’ve tried group online classes before, and medyo kagulo siya. But this one, it’s one-on-one so it really held space for the child to focus and learn.

    No-fuss free trial class

    After sending the details, Kubo sent me a Google Calendar with the video call link. On the day, I just set up my laptop with a webcam in a quiet room with Lia, and on her scheduled time, the teacher started the class without needing my help.

    child doing kubo learning center free trial sign language class filipino
    Lia during her free online Filipino sign language trial class at Kubo Learning Center

    The teacher was kind and communicative

    What I loved about Kubo’s class is that Teacher Q was good at communicating with children. Based on his background, he’s only 20 years old, and he instantly connected with my daughter. He explained the instructions well and proceeded with the lesson smoothly. There was no dull moment and he was interacting with her throughout the 20-minute class.

    Lia’s FSL teacher, Coach Q! Courtesy: Facebook /Kubo Learning Center

    The trial class was informative enough!

    I was surprised that after 20 minutes, my daughter was able to understand why it’s important to learn how to sign in Filipino, know and remember how to sign vowels, and have her own sign name. After the class, my daughter got her journal and took notes! So cute.

    If we plan to proceed with the full session, Kubo will send the full lesson plan with the rates. You may choose lang from the sessions what you like or take the whole course.

    Watch Lia’s full review on TikTok here.

    Our verdict: Must-try!

    Talking to Mommy Ericka, who is a mom of two and business consultant based in California, USA, she started Kubo to make her kids familiar and stay connected with the Filipino culture and heritage, even when they are growing abroad.

    “Every class was tested by my kids to make sure that they are valuable,” she said. “We made Kubo classes online, so that they can learn comfortably from home, wherever they are in the world.”

    If you want to try Kubo’s online trial classes for FREE, message them on Instagram or Facebook.

  • Bagong Nanay x Elisha & Eliana Giveaway Winners!

    Bagong Nanay x Elisha & Eliana Giveaway Winners!

    Hi, Bagong Nanay!

    As we close February, we are happy to announce the winners of our first giveaway for 2026 in collaboration with Mommy Yane Cuarto of Elisha & Eliana.

    Ang saya namin kasi daming sumali, to the point na may nag-create pa ng fake account dahil sa taas ng engagement (wow) haha.

    With no further ado, here are the winners! Read til the end kasi may mga pasabog!

    Winners of Bagong Nanay x Elisha & Eliana Giveaway

    Congratulations to Mommy Sham Cabile (@sham.cabile) for winning 1 KNITTED SWEATER for your baby!

    …and Mommy Patricia Jamo-ay (@mommypat_) for winning 1 MOM AND BABY MATCHING SHIRTS with custom handsewn prints!

    But wait – there’s more!

    We’re giving away a bonus MOM SHIRT with custom handsewn print to another mom! Congratulations to Mommy Louise Jade Ballesteros (@mommy_jadey)!

    More, more winners!

    And because natuwa kami ni Mommy Yane sa mga sagot ng mommies, we are giving away 5% off vouchers to these 5 lucky mommies, when you order from Elisha & Eliana

    How to claim your prize

    For all winners, please send me a message on Instagram (@bagongnanay) on how you can receive your prize. As mentioned in the mechanics, shipping fee will be shouldered by the winner (items will be coming from Cavite, delivered through J&T).

    Thanks so much, mamas! See you in our Bagong Nanay Community on Viber for more pasabog this 2026.

    Love,

    Nanay Judy of Bagong Nanay

    and Mommy Yane of Elisha & Eliana

    Follow Elisha & Eliana on Instagram and Facebook

    Read about how Mommy Yane started her handsewn clothing biz here.

  • Hello, 2026: Bagong Taon, Bagong Nanay!

    Hello, 2026: Bagong Taon, Bagong Nanay!

    Hi, Bagong Nanay!

    Kumusta?

    I just wanted to write a quick post to do two things: 1) recap our 2025 in Bagong Nanay; 2) invite you to our first Milk Tea Meetup.

    Bagong Nanay’s 2025, wrapped

    I mentioned in a reel that my 2025 was a year of heartbreaks and breakthroughs. The first half of the year was the extension of my maternity leave. I gave birth to my second child via Caesarean section in September 2024, and went back to work in January 2025. I became a Bagong Nanay all over again, and I wasn’t prepared for the reset. I prayed and prayed for God to help me decide what to do next: I love my job, but my son needed me more.

    That’s why in May, I decided to resign from my job as an editor at Smart Parenting.

    July

    In July, I restarted Bagong Nanay. I bought a new domain and hosting, and started writing for my own website. I was scared but also excited for what God has in store for me. And so I kept writing.

    bagong nanay logo
    Bagong Nanay, new logo for 2025 relaunch

    Before the month ended, my good friend and Bagong Nanay Roanne Duran Pascual wrote about how she’s raising her son to be a reader. It was the first Kuwentong Bagong Nanay of 2025.

    raising a reader
    Photo credits: Roanne Duran Pascual

    August

    The next month, God showed His plans for me.

    In August, I signed my first brand partnership. The only milk brand I trust, HiPP Organic Kindermilk tapped Bagong Nanay to be one of their influencers. Not only did I found THE milk for my children, but they helped grow my mom community through their Mommy Meetups.

    Having fun at the HiPP Mommy Meetup with my new Bagong Nanay friend, Gayle Dhillon. | Photo credits: HiPP Organic Kindermilk Philippines Facebook page

    On the same month, another good friend and writer Jilianne Roylence Francia, who also owns Valianne’s Trends, shared how she started her advocacy to normalize breastfeeding anywhere.

    bagong nanay jilianne francia normalizing breastfeeding
    Photo credits: Jilianne Roylence Francia

    I also debuted the Bagong Nanay Biz section, where I feature moms and their businesses. For the first issue, Suzette Goc-ong of Sew Childhood shared how she built her clothing business from scratch.

    sew childhood story
    Photo credits: Suzette Goc-ong

    It was also in August when our family grieved the death of our 16-year-old dog, Lolo Panda. I knew I had to write about it, and it helped that I did.

    I started showing up on TikTok too! Panindigan na natin ‘to.

    September

    It was during this month when I was busy preparing for my son’s first birthday. During his party, my husband and I launched Laro Tayo Kids, an inflatable slide and mobile playground rental business. It was my biggest move for 2025, and it took lots of prayers and sleepless nights to happen.

    I also featured a mom I found on Threads, who sells sweaters and onesies with handsewn prints: Yane Cuarto of Elisha and Eliana. Her story reached thousands, and it was the highest viewed story of Bagong Nanay to date.

    elisha n eliana
    Photo credits: Yane Cuarto

    October

    On my birth month, I finally had the courage to write a vulnerable post about caring for our mental health and staying alive.

    I was grateful to also share the story of Ara Yeung, the Bagong Nanay behind Cuddle and Coo PH, on how her business helped her in so many ways.

    Cuddle and Coo owner Ara Yeung for Bagong Nanay
    Photo credits: Ara Yeung

    November

    The best is yet to come. In November, I had the pleasure of working with Bianca Gonzalez, and becoming part of one of the episodes in her Paano Ba To? The Podcast.

    PAANO BA TO BAGONG NANAY
    Screenshot from YouTube /iamsuperbianca

    It was a dream come true, an answered prayer, and again, God showing how powerful He is. He makes all things new. I didn’t know it yet, but Bianca will invite me to a very intimate brunch in December! Watch it here.

    I also received an email from a mompreneur who wanted to share her story on Bagong Nanay. Sobrang kilig ko when I read her message. Eds Nabong of Aimerie shared how she paused her career and built her cloth diapering business.

    eds-nabong-aimerie-bagong-nanay
    Photo credits: Eds Nabong

    December

    To end the year, Ives Lim Esteban of Tickled Babies shared how she built her business during her tender season as a Bagong Nanay. She’s the mom who brought well-loved brands like HALO SleepSack, NoseFrida, and OXO Tot to the Philippines

    ives lim esteban of tickled babies for bagong nanay
    Photo credits: Ives Lim Esteban

    And the last Kuwentong Bagong Nanay of 2025 was the story of Tina Santiago Rodriguez, a media missionary and mother of six (plus one in Heaven). She shared what and who helps her do it all.

    tina-santiago-rodriguez
    Photo credits: Facebook /Jewels Conference, Tina Santiago Rodriguez

    Hello, 2026! Milk tea tayo, yes?

    What a year that was. I didn’t know that all those things could happen, all I knew was I’ve chosen to surrender to God’s plans.

    That’s why, to start the year, we’ll be having our very first Bagong Nanay Milk Tea Meetup this month! Yes, gusto lang naman nating mga mommies ay mag-me time habang umiinom ng ating dasurv na dasurv na milk tea. Start tayo sa South! Our venue is in Alabang, Muntinlupa. Babies are allowed! Gets na gets namin yan.

    So far, may 10 mom members of our Viber community confirmed! Partner kami ni mother Chesca Susmerano of Studio Maria for the program. We want to make it special and meaningful for the Bagong Nanays!

    If you want to join us, comment below or send me a DM on Facebook, Instagram, or Threads so I can send you the link to our Bagong Nanay Community Viber group. We’ll be having another one in the North and East soon!

    If you made it this far, thank you so much for being here. You matter so much. I hope you remember that. God loves you!

    surrender-planner
    My 2026 Surrender planner from my bestie Cherrie Julian

    Here for you,

    Nanay Judy

    “So whether you eat or drink or whatever you do, do it all to the glory of God.” 1 Corinthians 10:31

  • 5 Thoughtful Gift Ideas for Bagong Nanays

    5 Thoughtful Gift Ideas for Bagong Nanays

    Hi, Bagong Nanays!

    Two weeks to go before Christmas, may gift ka na ba for yourself? Haha. Bilang tayong mga nanay ang may pakana ng Christmas magic sa ating mga tahanan, don’t forget to get something for yourself too. Or, i-send mo itong article sa kanila pag tinanong ka nila kung anong wishlist mo!

    Here’s a roundup of Christmas gift ideas – from small items to bongga – for Bagong Nanays, made by local mom businessowners.

    Thoughtful Christmas gift ideas for new moms

    1. Something sweet: Homemade Tiramisu by AuroMisù

    📍 Bagumbayan, Quezon City

    For Bagong Nanays who love coffee and desserts, Mommy Dal Ogalesco offers her tiramisu made with love. Their Classic Coffee Tiramisu is the top choice for moms, which is soft, creamy, and hindi masyadong matamis! It’s a small treat after long hours of breastfeeding and mom duties, kaya must-have ito sa ating ref! Eggless, handmade, and no alcohol kaya perfect for padede moms.

    Other flavors include Chocolate, Biscoff Graham, Matcha, Ube, and more!

    Dal, who is a mom to a little boy named Auro, has this to say to Bagong Nanays: “Hindi mo kailangang maging perfect. You’re already doing so well, one day at a time. Huwag mong kalimutang tumanggap ng pagmamahal, hindi lang puro bigay.”

    How to order:

    Instagram: @auromisu

    Facebook: AuroMisù

    2. Something comfy: Terno Outfits by Meira’s Little Shop

    📍 General Trias, Cavite

    For moms who literally live in their pambahay clothes, check out Meira’s Little Shop by Mommy Jenelyn Cruzada. Perfect for Bagong Nanays ang Kids and Adult Terno Pambahay.

    💥 Bagong Nanay Exclusive Promo: Get 5% off minimum 400. Use code BAGONGNANAY.

    “To all Bagong Nanays, hindi madali especially ang mga unang araw, pero alam ko na kaya mo yan. Rest when you can at wag kalimutan na alagaan din ang sarili,” said Mommy Jenelyn.

    How to order:

    Facebook: Meira’s Little Shop

    Instagram: @meiraslittleshop

    3. Something empowering: Statement Shirts by Studio Maria for Mamas

    📍 Las Piñas City

    Naku, eto talaga ang ultimate go-to ko for gifts for Bagong Nanays. Nalungkot ako when mom of two Chesca Susmerano announced that they are closing their shop soon, but hopeful ako for what’s to come. Kaya naman, avail na while they are on clearance sale!

    Bestseller nila ang Mama x3000 shirt, perfect for new moms, their husbands, and their kids! Matchy-matchy ang buong pamilya. Sabi nga ni Chesca, “[Your kids] are only young for a few years. Mag-matching shirts na kayo while they still want to match with you. Feel and soak in your motherhood every day.”

    All their items – from mom and family shirts, nursing shirts, crop tops, caps, and totes – are at 30% off until December 31, 2025 only!

    How to order:

    Website: studiomaria.art

    4. Something witty: ‘Go ask Dad’ Silk Sleepmask by Sun and Olives

    📍 Manila

    I learned about Sun and Olives from Mommy Mundo’s Mamamarket. Sobrang cute and creative ng mga onesies for babies, and ang fun nitong sleepmask na ito. It’s giving real talk kahit and especially kapag tulog ang Bagong Nanay because deep sleep is life! Kahit ilang minutes lang yan!

    In an interview with Mommy Mundo, Mommy Denice Lopez said she is a Bagong Nanay, and she named the brand after her daughter. She started this passion project by creating a few pieces for her daughter, and then launched her shop in July.

    How to order:

    Instagram: @sun.and.oliives

    5. Something relaxing: Body Massage at Nuat Thai Capitol Hills

    📍 Capitol Hills, Quezon City | Open from 2PM-2AM daily

    Talaga namang the most beautiful spa in the Commonwealth area, ito ang ultimate gift for Bagong Nanays: me time. Ilang beses na ako nagpa-survey sa mga nanay kung anong gusto nilang matanggap na gift – whether it’s Mother’s Day, birthday, or Christmas – at ang top answers usually bukod sa pera ay “day off” and “full-body massage.”

    Kaya naman ito ang best experience gift that you could give yourself or a Bagong Nanay, especially if you live in Quezon City. Nuat Thai Capitol Hills offers body massage, body scrub, and nails. This branch is owned by Mommy Karen Ayala, the mom of two who also owns Bubba Doodles, na perfect din for holiday gifts.

    Deserve natin ang pampering, mommies!

    How to book or shop vouchers:

    Instagram: @nuatthai.capitolhills

    That’s all for now, Bagong Nanays! Will try to do another roundup of gifts for our kids naman! Thank you for reading, and happy holidays!

    Nanay Judy

  • At Her Own Pace: Tickled Babies by Ives Lim-Esteban

    At Her Own Pace: Tickled Babies by Ives Lim-Esteban

    Hi, Bagong Nanay!

    It’s December, and I’m honored to share the story of Ives Lim-Esteban, the mom behind Tickled Babies – the exclusive distributor of well-known brands like HALO, Nosefrida, OXO Tot, b.box, brushbaby, RaZbaby, and Lässig here in the Philippines.

    Ives has been a good friend, and especially during my first months as a Bagong Nanay again for my second child, she was there to help me even though we’ve only met in person once!

    And so when she accepted my invite to feature her story and when she submitted her draft on the day I asked her to, I was teary-eyed. Not only did she affirm that what I’ve been doing for Bagong Nanay is meaningful work, she also proved how amazing things a Bagong Nanay can do and achieve – at her own pace.

    Read on, and be inspired with the Bagong Nanay Biz story of Ives.

    Tickled Babies: How it started vs. How it’s going by Ives Lim-Esteban

    Tickled Babies began in the quiet, vulnerable early days of my motherhood—when I was a bagong nanay researching for the best products for my baby. One of the products that truly helped me as a new mom was the HALO SleepSack.

    HALO Sleepsack. Photo from tickledbabies.com

    A US-based mommy friend educated me on the importance of safe sleep and strongly recommended the product. When I learned about HALO’s origins—created by the founder after losing his baby to Sudden Infant Death (SIDS) —it deeply moved me.

    Their mission of protecting babies through safer sleep resonated with me in a very real, very personal way that it became my own advocacy to pay it forward and educate other parents. I told myself, “If this product can save lives, Filipino families should have access to it.”

    ives lim esteban of tickled babies with judy ann santos agoncillo
    Ives with actress and mom, Judy Ann Santos Agoncillo. | Courtesy of Ives Lim-Esteban.

    Like many startups, I faced the challenge of balancing new motherhood (breastfeeding, sleepless nights) and running a small business during the early days. I packed orders between feedings, answered inquiries while rocking my baby to sleep, and handled everything from logistics to customer service on my own. It was overwhelming, but every message from a mom saying “You made my motherhood easier,” reminded me why Tickled Babies existed.

    “You don’t have to choose between being a good mom and being a successful entrepreneur. Motherhood equips you with powerful skills—resilience, intuition, adaptability, and creativity. These traits make moms excellent decision-makers and business owners.”

    -Ives Lim-Esteban, Tickled Babies

    Our portfolio of brands grew naturally as I encountered challenges in my own parenting journey, and discovered products that address them. What keeps me going today is the same reason I started: helping Filipino families gain access to trusted, research-backed products that truly make parenting easier.

    ives lim esteban with melissa and rocco nacino
    Ives’ products are trusted by celebrity parents like Rocco and Melissa Gohing-Nacino. | Courtesy of Ives Lim-Esteban.

    Tickled Babies takes pride in working only with experts in each category, and we will never represent a brand that I wouldn’t confidently use for my own family.

    Top 3 Bestselling Tickledbabies Products Loved by Parents

    1. NoseFrida Nasal Aspirator

    The NoseFrida Nasal Aspirator continues to be one of the most recommended newborn health essentials by pediatricians and parents alike. Moms love how effective and hygienic it is—safe, gentle, and clinically trusted. Whether it’s clogged baby noses, colds, or nighttime congestion, this tool gives instant relief and helps babies sleep better.

    tickled babies nosefrida
    Nosefrida is a nasal aspirator from Sweden. This is a lifesaver for Bagong Nanays, trust me. – Judy | Photo from tickledbabies.com

    2. b.box Sippy Cup

    This award-winning transition cup for babies and toddlers is an internet-favorite because of its weighted straw, leak-proof design, and easy-grip handles. It helps babies drink independently from any angle, making it one of the best hydration essentials for travel, playtime, and baby-led weaning (BLW) stages.

    This b.box sippy cup is life-changing. I got this for my toddler, and he loves it! – Judy | Photo from tickledbabies.com

    3. OXO Tot Suction Dishware

    Perfect for baby-led weaning, the OXO Tot suction plate and bowl prevent mess by staying firmly on the table. Parents love the durability, the non-slip suction base, and the thoughtful design that supports self-feeding. It’s practical, long-lasting, and ideal for every feeding milestone.

    My two children have these, and I swear by it. – Judy | Photo from tickledbabies.com

    3 Underrated Tickledbabies Products Bagong Nanays Should Know About

    1. Brush-Baby Dental Wipes

    Oral hygiene should start even before the first tooth appears. These wipes gently clean gums and early teeth, helping prevent bacteria buildup and establishing healthy dental habits from the very beginning.

    Photo from tickledbabies.com

    Buy it here

    2. RazBaby Keep-It-Kleen Pacifier

    A smart and underrated newborn essential. This pacifier automatically “self-closes” when dropped, keeping the nipple clean and germ-free—no more constant washing or sterilizing on the go. It’s especially helpful for Bagong Nanays navigating the hectic early days of parenthood.

    Photo from tickledbabies.com

    Buy it here

    3. Lässig Back-Healthy Backpacks

    Choosing the right backpack for your child can have a lifetime impact on posture and back health. That’s why we brought in Lässig Back-Healthy Backpacks from Germany. Certified ergonomic, they evenly distribute weight, reduce strain, and support proper posture. Moms love that these backpacks are stylish, practical, and designed to protect both their child’s and their own long-term back health.

    Photo from tickledbabies.com

    Buy it here

    3 Things that Might Inspire You to Start a Business

    1. Motherhood gives you purpose—and purpose creates businesses that matter. Many successful mom-led brands started with one simple goal: to solve a real problem mothers face.
    2. You can pursue motherhood and business at your own pace, without guilt. You’re capable of both.
    3. Believe in your product—because if it genuinely helps people, word will spread because your clients will naturally advocate for it. Word of mouth is powerful, I’ve seen this firsthand with Tickled Babies products. Authentic recommendations from real parents will always be stronger than any ad spend.

    You don’t have to choose between being a good mom and being a successful entrepreneur. Motherhood equips you with powerful skills—resilience, intuition, adaptability, and creativity. These traits make moms excellent decision-makers and business owners.

    If you could give a message to the Bagong Nanay Ives, what would it be?

    You’re doing better than you think. Trust your instincts. These early, messy, overwhelming days are shaping your strength. One day, you’ll look back and realize this season gave birth not only to your baby, but also to your purpose.

    Shop Tickled Babies products on their website, and use code SAVE12JA to get 12% off before checkout. Also available on Shopee, Lazada and TikTok.

    Are you a mompreneur who’s ready to share your Bagong Nanay Biz story? Email me at judysantiagoaladin@gmail.com and let’s make it happen.

  • Eds Nabong: Mothering with Comfort and Joy

    Eds Nabong: Mothering with Comfort and Joy

    Hi, Bagong Nanay!

    Last month, I received an email from a mom who wanted to share her Kuwentong Bagong Nanay. Ang saya ko with matching kilig, kasi moms are becoming open to share their stories through Bagong Nanay. It’s giving~ sulit ang domain at hosting natin!

    For this month’s Kuwentong Bagong Nanay, I’m honored to share the story of Mommy Eds Nabong from Rizal. She is a mom of a 5-year-old boy named Josiah, and is also the founder of Aimerie, a proudly local cloth diaper brand.

    Here, she tells us what made her give up her career and built her business, and how she’s breaking norms in parenting, one day at a time.

    Kuwentong Bagong Nanay of Eds Nabong, mom of one and founder of Aimerie

    Before becoming a mother, I was totally focused on my career as a licensed mechanical engineer. I wanted everything to go as planned, so I set goals and made plans. I loved being in charge and completing tasks flawlessly. Both my husband and I put in a lot of effort and hoped to create a secure future for ourselves.

    But when I became pregnant for the first time, everything changed. I was filled with love but also with fear. I was filled with love but also with fear. I remember thinking, “Kaya ko ba ’to? Am I gonna be enough?” My husband was always there to reassure me that we would learn together as first-time parents.  Every day felt new, and my only goal was to give our child the best that I could.

    “Many people think that once you become a mom, your dream has to take a backseat. But I believe motherhood can be a start of something new.”

    – Mommy Eds Nabong

    One of my most important decisions was to put my career on hold to focus on our child and start a small business from home. Although it was difficult, I did what I felt was best for our family with my husband’s wholehearted backing.

    Mommy Eds Nabong (center) and her family

    My favorite thing about being a mother is that it taught me to appreciate the small things in life, such as quiet times, changing diapers, and morning cuddles. I discovered that being present is more important than being flawless. I bring that same heart with me to Aimerie, a brand built with Pusong Nanay.

    Reimagining lampin

    When I think of lampin, I remember how my mom used it for my younger siblings. We have a big age gap, so I was old enough to help her take care of them. I would watch her fold and layer each soft, thin, plain white cotton lampin with care. She would change it every time my siblings peed or pooped, then immediately wash it and hung it in the sun. It was part of her daily routine. Tiring, yes, but done with so much patience and love.

    So when it was my turn to be a mom, I didn’t have second thoughts about using lampin again. I wanted my baby to feel the same comfort and care that I saw growing up. Like any other first-time mom, I researched what was best to use for my baby. And that was the time I discovered the rise of cloth diapers here and abroad. I realized times have changed. Many parents today find lampin hard to use or too old-fashioned. But when I saw those modern cloth diapers, I thought, “I like this idea.”

    eds nabong aimerie
    Mommy Eds and Aimerie cloth diapers.

    That became my inspiration for Aimerie, my way of bringing back the lampin I grew up with, but made easier for today’s parents. I wanted to keep its softness and heart, but make it more practical, functional, and a little more beautiful.

    That is how the Aimerie Modern Lampin was born, made with Pusong Nanay and designed for the new generation of moms.

    Why parents should try cloth diapering

    1. Babies need presko time.

    I believe our babies deserve a break from being in plastic all day. Here in the Philippines, where it’s often hot and humid, being presko is something that every family values, especially for babies.

    Cloth diapers help give that comfort. Over time, this simple idea became what we now call Presko Time, a few hours a day when baby’s skin can breathe and mom can relax knowing her little one feels fresh and comfortable.

    2. Cloth diapering saves cost.

    With the prices of basic needs rising, every peso counts for families. Thankfully, cloth diapers can be reused for years, and they can help a lot in saving money. Instead of buying disposables every week, you will only invest once and use them again and again. This becomes a very smart and practical choice for parents who wish to save without having to sacrifice the comfort of their babies.

    3. Cloth diapering saves the planet.

    We all know that the problem of waste worsens in our country year after year. Floods, garbage, and plastic everywhere affect the world our children will grow up in. Cloth diapers might seem like a very small thing, but it has been of great help already. Whenever we wash and reuse, instead of throwing away, we cut down on waste and show our children how to take care of the earth. It feels good to be able to say that as we take care of our babies, we’re doing something nice for their future.

    Parenting traditions or norms I hope to break or rethink

    1. That moms can’t dream big.

    Many people think that once you become a mom, your dream has to take a backseat. But I believe motherhood can be a start of something new. I might have put my career on pause, but it opened doors for me to build something with purpose. Being a mom doesn’t mean we stop dreaming. It simply means now our dreams include our families, too.

    eds nabong aimerie
    In her element. Mommy Eds talks about presko diapering.

    2. That modern means forgetting the old ways.

    I want to remind other parents that not everything old is outdated. Traditions like using lampin may seem old-fashioned, but they still work. They just need a modern touch. That is why I wanted to bring back lampin through Aimerie, to show that some of the best ways are the ones passed down and made with Pusong Nanay.

    “I wish my son will remember that I raised him with love and patience. They weren’t all perfect, but every decision I made was based on what would bring him comfort and joy.”

    – Mommy Eds Nabong

    3. That being a good parent means being perfect.

    It is easy to feel pressure to do everything right as a parent, especially with all we see online. But I’ve learned that being a good parent isn’t about being perfect. It’s really about just being there, loving your child, and trying your best. I figured out that not everything we plan will happen, and that’s fine. Motherhood has its own timing, and the best moments are usually the ones that were never planned.

    What I hope my child will remember

    I wish he’ll remember that I raised him with love and patience. They weren’t all perfect, but every decision I made was based on what would bring him comfort and joy.

    Mommy Eds and her son, Josiah.

    I wish he’ll remember the little things that I took care of him and played with him, that I listened when he needed me. I hope he will see that I am working hard not just for our future, but with purpose and heart.

    Most of all, I hope he will remember how warm and full of love our home is. Even though not everything turned out perfectly, we did everything for him to make him feel safe and cared for.

    I am Eds Nabong from Rizal. I am the Bagong Nanay of Josiah, 5 years old.

    I’m a hands-on mom and the founder of Aimerie, a Filipino brand that brings back the tradition of lampin through the Modern Lampin, made with Pusong Nanay.

    I dream of seeing more Filipino families rediscover the comfort of lampin for their babies. I enjoy designing new diaper patterns and products for Aimerie. When I’m not working, you’ll find me reading books or watching movies.

    Shop Aimerie using these Bagong Nanay exclusive vouchers!

    Tiktok Shop: https://www.tiktok.com/@aimerieph
    Use voucher code: AIMENANAY10

    Shopee Mall: https://shopee.ph/aimerie.ph
    Use voucher code: AIMENNY10

  • So this happened: Paano Ba ‘To? X Bagong Nanay

    So this happened: Paano Ba ‘To? X Bagong Nanay

    Hi, Bagong Nanay!

    I just wanted to share a milestone for Bagong Nanay. I got the honor and opportunity to work with no less than my favorite interviewer and podcaster Bianca Gonzalez for an episode of Paano Ba ‘To? The Podcast.

    For context, I love listening to podcasts. While my current fave is Dogshow Divas by Macoy Dubs and Baus Rufo, I’ve been listening to Bianca’s podcast especially during my early days as a Bagong Nanay. It was 2021, during the COVID-19 pandemic, and while I was washing dishes, cooking, or breastfeeding my firstborn daughter then, Bianca’s Legends Only series kept me sane.

    Then, in 2022, I got the chance to interview Bianca for Smart Parenting about mom guilt and mom rage.

    I was able to even attend a live event of Paano Ba ‘To? in 2023 and thought that was already the best things to happen as a fangirl.

    paano ba to live batch 12
    I was part of the Paano Ba ‘To? Live 12 last Dec 2023, and it was the best!

    But I really believe God listens to even our most tender prayers: I became part of a Paano Ba ‘To? episode!!!

    In this episode, Bianca talked to Andi Manzano-Reyes, former DJ, and now a content creator and mom of three, who shared her thoughts about pursuing passion alongside motherhood (plus, money tips!)

    Watch it til the end, and you’ll see me asking Andi a question about why we should not feel guilty to buy something for ourselves sometimes.

    I’ve made it!

    Andi’s countdown: Top 3 mindsets to turn passion into something that will last

    • Take that first step, and just keep moving forward.
    • Be grateful, and don’t take today for granted.
    • Have the right partner and support system.

    Side note: I’m happy to be part of this episode because personally, I use RCBC as one of my banks. I opened one to organize my other sources of funds, and to be honest, ang dali mag-open ng account onsite (I remember bringing my daughter then). And online din, even when the bank transitioned to a new app (Pulz), I didn’t encounter any issues. Thanks for this episode, RCBC!

    And who knows, Bagong Nanays? Someday, baka I’ll be the one Bianca interviews! I’ll be so ready for that.

    Watch the full episode on YouTube here.

    Listen to the podcast on Spotify or Apple Podcast.

    Also, join the Paano Ba ‘To: SUPER Group on Facebook too.

    Bagong Nanay, we have a Viber group for you. Comment below so I can send you the link.

  • Baby’s Starting Solids? Here’s A Panimulang Meal Plan + Tools

    Baby’s Starting Solids? Here’s A Panimulang Meal Plan + Tools

    Hi, Bagong Nanay!

    Kumusta? Ako, eto, 36 years old na. Haha! Gusto ko lang maging mas active magsulat because madami tayong time at madami tayong responsibilities as a Bagong Nanay who’s given another lease in life.

    So I’m writing this (while listening to the Dogshow Divas podcast ha) because kahapon, may nagtanong na first-time mom sa ating Bagong Nanay Viber Community about her 6-month-old na magsstart na mag-solids.

    I remember when I was in her shoes, half-excited and half-kabado ako noon nung magsastart na kumain ang aking firstborn. Pero I became more confident when a mama friend (who also shared breastmilk to me when I gave birth to my preemie baby) shared this panimulang meal plan with me.

    I’ve shared this with a lot of moms in my six years as a mother, and so far, okay naman yung mga anak nila!

    Because sharing is caring, I’m sharing it here too!

    Sample Meal Plan for 6-months-old Baby

    Some notes to remember:

    • I followed this for my two kids. Ang principle behind this is you offer the same food for three days para makita kung may allergies sila sa certain food. Kasi kung meron, inform your pedia agad. It also helps to really track what your child eats, kahit using pen and paper or Google Sheets, you do you. I also take photos of the food bago kumain si baby, for reference. Haha.
    Squash puree!
    • About the water, we used distilled water only until our baby turns one.

    How to prepare your baby’s first solids

    Cooking

    • When it comes to food preparation, two ways worked for me:
      • For my first child: I dedicated an own pot for my baby’s food. Para hindi namimix sa food namin na may seasoning. Boil tapos mash using a fork. You may add breastmilk din, lalo na sa first food like avocado.
      • For my second child: I received a hand-me-down Boboduck 4-in-1 food blender kaya mas madali magprepare ng food daily. Steam and mash in one na ito!
    NANAYS! I’m passing this on to another Bagong Nanay who needs this! Message me if you want it. Just shoulder the SF please.

    Storage

    Pag naparami yung naluto ko, I put the excess in this food containers from Oxo Tot. Tapos isasapaw ko nalang sa sinaing the next day!

    Buy this Oxo Tot Baby Blocks Freezer Storage Containers – 2 oz here

    Utensils

    Madaming bowls and utensils that you can shop from Tickled Babies, so just choose what you need. You can also join our Viber group to ask moms what they used! Just comment below or DM me on Instagram to get the link!

    High chair

    I swear by Ikea Antilop high chair dahil ang dali linisin and stable siya. I bought ours way back in 2020 pa, from pasabuy sellers. Wala pa kasing Ikea noon but now meron na, easy to buy na so go!

    Ikea Antilop high chair. Need lang bilhan ng foot rest, madami daw sa Shopee but I got mine from Bears & Berries Manila on Instagram.

    Starting solids is exciting, yes, pero may struggles din! But we’re all in this together, and you’ll be okay.

    Join our Viber group community. Comment below or send me a message on Instagram: @bagongnanay

  • Growing in Grace: Cuddle and Coo PH by Ara Yeung

    Growing in Grace: Cuddle and Coo PH by Ara Yeung

    Hi, Bagong Nanay!

    Kumusta? Kaliwa’t kanan ang balita ng lindol at flu outbreak, okay ka pa ba? Ang daming nangyayari, pero don’t forget that it’s okay to feel anxious and all these big feelings, but let’s do our best to not dwell on them.

    Ang dami kong nakikitang mommies who are preparing their Go Bags at marami ring sellers na nagbebenta ng hard hat. Nabasa ko nga, during these times, it’s okay to worry, but it’s better to be prepared.

    Kaya naman, this October, which is also World Mental Health Awareness Month, it’s fitting to share about the story of a Bagong Nanay who, despite her mental health struggles, was able to thrive and build her own business.

    We put the spotlight on Mommy Arabella April Yeung, the mom behind the brand Cuddle and Coo PH, which offers an FDA-approved lactation and recovery drink and other parent and baby products. I’ve tried their Malunggay & Acai Berry Juice and you can read about my review here.

    Mommy Ara, who used to be a public hospital nurse, shared with Bagong Nanay how she battled with mental health struggles on her own. It was during the COVID-19 pandemic when she finally had the courage to seek professional help, and she was diagnosed with major depressive disorder with post-traumatic stress disorder (PTSD). Her husband supported her through it all, and she poured herself into Cuddle and Coo PH, a small business she dearly loves.

    This is her Bagong Nanay Biz story.

    A full circle moment

    I’d like to think that Cuddle and Coo PH began during our first visit to a baby fair—Momzilla—in 2023. We were browsing baby items and came across a booth managed by siblings. One of the sisters was pregnant at that time, and was selling maternity clothes and baby trinkets. We chatted a little, and they were the first to inspire us to dream of creating our own brand someday. I even told my husband, “Hon, one day tayo naman ang mangbubudol.” Little did I know that joke stayed with him, and eventually became real. At that time, I was pregnant with two babies: my son Jin, and Cuddle and Coo PH.

    “Blessings don’t always come all at once—they’re given in perfect timing.”

    -Mommy Ara Yeung

    When I gave birth in August 2023, I struggled with the sweets and drinks I consumed. Since I had gestational diabetes, I had to be careful with my sugar intake. I stopped eating the usual treats and switched to supplements, but it felt more like a chore than something enjoyable. I wanted something refreshing and delicious without affecting my sugar. This became my daily “litanya” to my husband, who encouraged me to reach out to the right people—being a nurse with connections to hospitals and professionals. That was when it hit me: this challenge could become an opportunity.

    Mommy Ara Yeung of Cuddle and Coo PH

    One of the main challenges we faced was delegating tasks. As a nurse, I’m used to things progressing in a certain, structured way. My husband meanwhile is a lawyer, who is more chill and used to delays. This difference often frustrated me.

    For one, we had to launch the brand without our flagship product because of delays with our FDA certification. By God’s grace, we were able to successfully introduce Cuddle and Coo PH at Momzilla in November 2024!

    This Malunggay and Acai Berry Juice is Cuddle and Coo PH’s flagship product

    A family affair

    Every night, my husband and I would say: “Lord, miss na naming mag-pack ng parcel, palambing naman po ng order.” And true enough, there are days when we have no sales at all—days when we look at each other nervously, wondering if people have already forgotten us and worry that our stocks expire. But the Lord has His ways.

    Sometimes the shop is quiet for days, then suddenly we get 10–15 orders in a single day, and we’re scrambling to pack and ship. It taught us that blessings don’t always come all at once—they’re given in perfect timing. It also reminded us to pause, breathe, and enjoy family moments in between.

    “When it gets overwhelming, I remind myself: what a blessing it is to do something I love from home.”

    -Mommy Ara Yeung

    Despite the structured chaos, this business has strengthened our faith and marriage. When I’m busy with inventory, my husband takes over baby duties—feeding, burping, changing nappies, even thawing milk. He has never missed a doctor’s appointment and always makes time for us, even packing parcels after a full day of work. If this business journey has given us that kind of teamwork and resilience, then all the struggle has definitely been worth it.

    Ara with her very supportive husband

    Although we have an extra hand with our sales associate Thea, who works part-time during baby fairs, I handle most of the day-to-day tasks at home while juggling work, chores, and childcare. It gets overwhelming, but I remind myself: what a blessing it is to do something I love from home. What was once just a dream is now reality. Even our son Jin learns from this—he hands us tape when packing or opens doors when I’m carrying parcels. He sees his dad working, too. These small lessons by example are priceless, something words alone can’t teach a toddler.

    Advice for aspiring mompreneurs

    If you want to start a business, you need to be ALL IN.

    No reservations, no shyness. Who else can champion your product better than you, the creator? That’s why I’ve spent almost a year attending baby fairs, engaging with moms and dads about their breastfeeding journey.

    The first year is crucial.

    It’s where you’ll see whether the business is earning or just breaking even. Document everything, down to the last peso. That’s how you’ll know what’s working and what’s not. And very importantly, don’t cover costs out-of-pocket. Let the earnings fund the cycle. Proper costing and accounting are key; otherwise, you risk setting yourself up for failure.

    Have faith in the Lord, in yourself, in your products, and in your team.

    Faith carries you through the days when sales are low and motivation is running out. Sometimes blessings overflow, sometimes it feels quiet. Don’t be discouraged. Maybe it just means more effort is needed or a better strategy for visibility.

    Listen to feedback, criticisms, and setbacks.

    These are not failures, but steps forward. No system is perfect. Cuddle and Coo PH is what it is today because of continuous feedback—from co-merchants, customers, and our small team.

    What’s next for Cuddle and Coo

    Our vision is to make Cuddle and Coo PH a trusted name for moms and families who want healthier, safer, and more thoughtful alternatives in their parenting journey. We want our brand to be more than just products—it’s about community, support, and encouragement for parents navigating the same challenges we faced.

    “Our dream is to keep growing in a way that stays true to our values: family, faith, and love.” -Ara Yeung

    In the near future, we plan to expand our product line to include more parent- and baby-friendly items, with the same focus on health and wellness. We’re also exploring collaborations with fellow mompreneurs and health professionals to bring better awareness and education to families. Beyond online and baby fairs, we hope to eventually have a physical space—a “Cuddle and Coo corner”—where parents can discover products, share experiences, and feel supported.

    Our dream is to keep growing in a way that stays true to our values: family, faith, and love.

    Follow Cuddle and Coo PH on social media and shop their products here: