For our first Bagong Nanay Biz feature this 2026, I’m happy to share the story of Ella Libaton and her claw machine rental business, Clawhaus. This 29-year-old mama of two from Rizal is also a content creator, and a friend who pushed me to also start my inflatable rental biz last year.
I know her story can inspire both stay-at-home moms and working moms to trust that even if the time to start a passion project or dream business isn’t now, it will come in His perfect time.
How Clawhaus started, according to Mommy Ella Libaton
I started Clawhaus fresh out of postpartum, during a season when I was still finding my way back to myself. As many of you know, building something while raising little kids isn’t easy—your time is divided, and your energy is constantly tested.
When my younger son turned three and life finally felt a little more manageable—no more sleepless nights or late-night feedings—I knew it was time. I wanted to build something of my own, something that existed beyond my role as a mom. I also wanted to create an additional stream of income for my family—one that required only a few hours a day while still allowing me to be a present wife and mother.
That was the beginning of Clawhaus.
More than a business
When I was just starting, putting myself out there was honestly scary. I was still finding my footing after postpartum and figuring out who I was again, so the idea of showing up and starting something new felt really vulnerable. On top of that, the initial money we invested in Clawhaus came from our savings, and I carried this quiet pressure of not wanting to let my family, especially my husband, down. That made the risk feel even more real.
Ella Libaton and her claw machines rental business, Clawhaus
“I’ve learned to work smarter, not harder, so I can grow Clawhaus while still showing up for my family.”
Ella Libaton, owner, Clawhaus
Looking back now, it was absolutely worth it. Every uncomfortable step, every risk I took led me to something I’m truly proud of. Clawhaus gave me more than just a business—it gave me confidence, purpose, and the reminder that I can build something meaningful while still being fully present for my family.
Celebrating small wins
So far, so good! We recently wrapped up our first bridal fair, which led to over 20+ bookings for the year, something that really helped Clawhaus gain momentum and move forward with confidence this 2026. From starting with just two machines, we’ve now grown to four, and we’re planning to add more for lease and rental ventures across our city.
Planning your child’s birthday party? It’s not complete without these crowd-favorite claw machines!
Being a mom has actually helped me a lot in business. It taught me how to manage my time better, be more patient, and focus on what truly matters. I’ve learned to work smarter, not harder, so I can grow Clawhaus while still showing up for my family.
Lessons from starting a biz
The biggest lesson this business has taught me is that becoming a mother doesn’t mean the end of our dreams. If anything, it can be the fuel that pushes us to dream bigger and braver. I’ve learned that it’s okay to start small, to be scared, and to grow at your own pace.
Having a reliable village (my husband, family and friends) also made a huge difference. Knowing I have people I can count on allows me to show up fully for both my business and my kids.
Ella and her family
If there’s one thing I’d love to share, it’s this: you don’t have to choose between being a mom and building something for yourself. You can do both. Your dreams may look different now, but they’re still valid—and sometimes, motherhood is exactly what gives us the courage to finally take that risk.
Support Mommy Ella’s business by booking at Clawhaus. Tell her you read her story on Bagong Nanay and get 10% off or free transpo fee for Marikina and Antipolo events!
Do you have a business story you want to share too? Message me on Instagram @bagongnanay or comment below!
Last month, I received an email from a mom who wanted to share her Kuwentong Bagong Nanay. Ang saya ko with matching kilig, kasi moms are becoming open to share their stories through Bagong Nanay. It’s giving~ sulit ang domain at hosting natin!
For this month’s Kuwentong Bagong Nanay, I’m honored to share the story of Mommy Eds Nabong from Rizal. She is a mom of a 5-year-old boy named Josiah, and is also the founder of Aimerie, a proudly local cloth diaper brand.
Here, she tells us what made her give up her career and built her business, and how she’s breaking norms in parenting, one day at a time.
Kuwentong Bagong Nanay of Eds Nabong, mom of one and founder of Aimerie
Before becoming a mother, I was totally focused on my career as a licensed mechanical engineer. I wanted everything to go as planned, so I set goals and made plans. I loved being in charge and completing tasks flawlessly. Both my husband and I put in a lot of effort and hoped to create a secure future for ourselves.
But when I became pregnant for the first time, everything changed. I was filled with love but also with fear. I was filled with love but also with fear. I remember thinking, “Kaya ko ba ’to? Am I gonna be enough?” My husband was always there to reassure me that we would learn together as first-time parents. Every day felt new, and my only goal was to give our child the best that I could.
“Many people think that once you become a mom, your dream has to take a backseat. But I believe motherhood can be a start of something new.”
– Mommy Eds Nabong
One of my most important decisions was to put my career on hold to focus on our child and start a small business from home. Although it was difficult, I did what I felt was best for our family with my husband’s wholehearted backing.
Mommy Eds Nabong (center) and her family
My favorite thing about being a mother is that it taught me to appreciate the small things in life, such as quiet times, changing diapers, and morning cuddles. I discovered that being present is more important than being flawless. I bring that same heart with me to Aimerie, a brand built with Pusong Nanay.
Reimagining lampin
When I think of lampin, I remember how my mom used it for my younger siblings. We have a big age gap, so I was old enough to help her take care of them. I would watch her fold and layer each soft, thin, plain white cotton lampin with care. She would change it every time my siblings peed or pooped, then immediately wash it and hung it in the sun. It was part of her daily routine. Tiring, yes, but done with so much patience and love.
So when it was my turn to be a mom, I didn’t have second thoughts about using lampin again. I wanted my baby to feel the same comfort and care that I saw growing up. Like any other first-time mom, I researched what was best to use for my baby. And that was the time I discovered the rise of cloth diapers here and abroad. I realized times have changed. Many parents today find lampin hard to use or too old-fashioned. But when I saw those modern cloth diapers, I thought, “I like this idea.”
Mommy Eds and Aimerie cloth diapers.
That became my inspiration for Aimerie, my way of bringing back the lampin I grew up with, but made easier for today’s parents. I wanted to keep its softness and heart, but make it more practical, functional, and a little more beautiful.
That is how the Aimerie Modern Lampin was born, made with Pusong Nanay and designed for the new generation of moms.
Why parents should try cloth diapering
1. Babies need presko time.
I believe our babies deserve a break from being in plastic all day. Here in the Philippines, where it’s often hot and humid, being presko is something that every family values, especially for babies.
Cloth diapers help give that comfort. Over time, this simple idea became what we now call Presko Time, a few hours a day when baby’s skin can breathe and mom can relax knowing her little one feels fresh and comfortable.
2. Cloth diapering saves cost.
With the prices of basic needs rising, every peso counts for families. Thankfully, cloth diapers can be reused for years, and they can help a lot in saving money. Instead of buying disposables every week, you will only invest once and use them again and again. This becomes a very smart and practical choice for parents who wish to save without having to sacrifice the comfort of their babies.
3. Cloth diapering saves the planet.
We all know that the problem of waste worsens in our country year after year. Floods, garbage, and plastic everywhere affect the world our children will grow up in. Cloth diapers might seem like a very small thing, but it has been of great help already. Whenever we wash and reuse, instead of throwing away, we cut down on waste and show our children how to take care of the earth. It feels good to be able to say that as we take care of our babies, we’re doing something nice for their future.
Parenting traditions or norms I hope to break or rethink
1. That moms can’t dream big.
Many people think that once you become a mom, your dream has to take a backseat. But I believe motherhood can be a start of something new. I might have put my career on pause, but it opened doors for me to build something with purpose. Being a mom doesn’t mean we stop dreaming. It simply means now our dreams include our families, too.
In her element. Mommy Eds talks about presko diapering.
2. That modern means forgetting the old ways.
I want to remind other parents that not everything old is outdated. Traditions like using lampin may seem old-fashioned, but they still work. They just need a modern touch. That is why I wanted to bring back lampin through Aimerie, to show that some of the best ways are the ones passed down and made with Pusong Nanay.
“I wish my son will remember that I raised him with love and patience. They weren’t all perfect, but every decision I made was based on what would bring him comfort and joy.”
– Mommy Eds Nabong
3. That being a good parent means being perfect.
It is easy to feel pressure to do everything right as a parent, especially with all we see online. But I’ve learned that being a good parent isn’t about being perfect. It’s really about just being there, loving your child, and trying your best. I figured out that not everything we plan will happen, and that’s fine. Motherhood has its own timing, and the best moments are usually the ones that were never planned.
What I hope my child will remember
I wish he’ll remember that I raised him with love and patience. They weren’t all perfect, but every decision I made was based on what would bring him comfort and joy.
Mommy Eds and her son, Josiah.
I wish he’ll remember the little things that I took care of him and played with him, that I listened when he needed me. I hope he will see that I am working hard not just for our future, but with purpose and heart.
Most of all, I hope he will remember how warm and full of love our home is. Even though not everything turned out perfectly, we did everything for him to make him feel safe and cared for.
I am Eds Nabong from Rizal. I am the Bagong Nanay of Josiah, 5 years old.
I’m a hands-on mom and the founder of Aimerie, a Filipino brand that brings back the tradition of lampin through the Modern Lampin, made with Pusong Nanay.
I dream of seeing more Filipino families rediscover the comfort of lampin for their babies. I enjoy designing new diaper patterns and products for Aimerie. When I’m not working, you’ll find me reading books or watching movies.
Shop Aimerie using these Bagong Nanay exclusive vouchers!
I just wanted to share a milestone for Bagong Nanay. I got the honor and opportunity to work with no less than my favorite interviewer and podcaster Bianca Gonzalez for an episode of Paano Ba ‘To? The Podcast.
For context, I love listening to podcasts. While my current fave is Dogshow Divas by Macoy Dubs and Baus Rufo, I’ve been listening to Bianca’s podcast especially during my early days as a Bagong Nanay. It was 2021, during the COVID-19 pandemic, and while I was washing dishes, cooking, or breastfeeding my firstborn daughter then, Bianca’s Legends Only series kept me sane.
Then, in 2022, I got the chance to interview Bianca for Smart Parenting about mom guilt and mom rage.
I was able to even attend a live event of Paano Ba ‘To? in 2023 and thought that was already the best things to happen as a fangirl.
I was part of the Paano Ba ‘To? Live 12 last Dec 2023, and it was the best!
But I really believe God listens to even our most tender prayers: I became part of a Paano Ba ‘To? episode!!!
In this episode, Bianca talked to Andi Manzano-Reyes, former DJ, and now a content creator and mom of three, who shared her thoughts about pursuing passion alongside motherhood (plus, money tips!)
Watch it til the end, and you’ll see me asking Andi a question about why we should not feel guilty to buy something for ourselves sometimes.
I’ve made it!
Andi’s countdown: Top 3 mindsets to turn passion into something that will last
Take that first step, and just keep moving forward.
Be grateful, and don’t take today for granted.
Have the right partner and support system.
Side note: I’m happy to be part of this episode because personally, I use RCBC as one of my banks. I opened one to organize my other sources of funds, and to be honest, ang dali mag-open ng account onsite (I remember bringing my daughter then). And online din, even when the bank transitioned to a new app (Pulz), I didn’t encounter any issues. Thanks for this episode, RCBC!
And who knows, Bagong Nanays? Someday, baka I’ll be the one Bianca interviews! I’ll be so ready for that.
Kumusta? Kaliwa’t kanan ang balita ng lindol at flu outbreak, okay ka pa ba? Ang daming nangyayari, pero don’t forget that it’s okay to feel anxious and all these big feelings, but let’s do our best to not dwell on them.
Ang dami kong nakikitang mommies who are preparing their Go Bags at marami ring sellers na nagbebenta ng hard hat. Nabasa ko nga, during these times, it’s okay to worry, but it’s better to be prepared.
Kaya naman, this October, which is also World Mental Health Awareness Month, it’s fitting to share about the story of a Bagong Nanay who, despite her mental health struggles, was able to thrive and build her own business.
We put the spotlight on Mommy Arabella April Yeung, the mom behind the brand Cuddle and Coo PH, which offers an FDA-approved lactation and recovery drink and other parent and baby products. I’ve tried their Malunggay & Acai Berry Juice and you can read about my review here.
Mommy Ara, who used to be a public hospital nurse, shared with Bagong Nanay how she battled with mental health struggles on her own. It was during the COVID-19 pandemic when she finally had the courage to seek professional help, and she was diagnosed with major depressive disorder with post-traumatic stress disorder (PTSD). Her husband supported her through it all, and she poured herself into Cuddle and Coo PH, a small business she dearly loves.
This is her Bagong Nanay Biz story.
A full circle moment
I’d like to think that Cuddle and Coo PH began during our first visit to a baby fair—Momzilla—in 2023. We were browsing baby items and came across a booth managed by siblings. One of the sisters was pregnant at that time, and was selling maternity clothes and baby trinkets. We chatted a little, and they were the first to inspire us to dream of creating our own brand someday. I even told my husband, “Hon, one day tayo naman ang mangbubudol.” Little did I know that joke stayed with him, and eventually became real. At that time, I was pregnant with two babies: my son Jin, and Cuddle and Coo PH.
“Blessings don’t always come all at once—they’re given in perfect timing.”
-Mommy Ara Yeung
When I gave birth in August 2023, I struggled with the sweets and drinks I consumed. Since I had gestational diabetes, I had to be careful with my sugar intake. I stopped eating the usual treats and switched to supplements, but it felt more like a chore than something enjoyable. I wanted something refreshing and delicious without affecting my sugar. This became my daily “litanya” to my husband, who encouraged me to reach out to the right people—being a nurse with connections to hospitals and professionals. That was when it hit me: this challenge could become an opportunity.
Mommy Ara Yeung of Cuddle and Coo PH
One of the main challenges we faced was delegating tasks. As a nurse, I’m used to things progressing in a certain, structured way. My husband meanwhile is a lawyer, who is more chill and used to delays. This difference often frustrated me.
For one, we had to launch the brand without our flagship product because of delays with our FDA certification. By God’s grace, we were able to successfully introduce Cuddle and Coo PH at Momzilla in November 2024!
This Malunggay and Acai Berry Juice is Cuddle and Coo PH’s flagship product
A family affair
Every night, my husband and I would say: “Lord, miss na naming mag-pack ng parcel, palambing naman po ng order.” And true enough, there are days when we have no sales at all—days when we look at each other nervously, wondering if people have already forgotten us and worry that our stocks expire. But the Lord has His ways.
Sometimes the shop is quiet for days, then suddenly we get 10–15 orders in a single day, and we’re scrambling to pack and ship. It taught us that blessings don’t always come all at once—they’re given in perfect timing. It also reminded us to pause, breathe, and enjoy family moments in between.
“When it gets overwhelming, I remind myself: what a blessing it is to do something I love from home.”
-Mommy Ara Yeung
Despite the structured chaos, this business has strengthened our faith and marriage. When I’m busy with inventory, my husband takes over baby duties—feeding, burping, changing nappies, even thawing milk. He has never missed a doctor’s appointment and always makes time for us, even packing parcels after a full day of work. If this business journey has given us that kind of teamwork and resilience, then all the struggle has definitely been worth it.
Ara with her very supportive husband
Although we have an extra hand with our sales associate Thea, who works part-time during baby fairs, I handle most of the day-to-day tasks at home while juggling work, chores, and childcare. It gets overwhelming, but I remind myself: what a blessing it is to do something I love from home. What was once just a dream is now reality. Even our son Jin learns from this—he hands us tape when packing or opens doors when I’m carrying parcels. He sees his dad working, too. These small lessons by example are priceless, something words alone can’t teach a toddler.
Advice for aspiring mompreneurs
If you want to start a business, you need to be ALL IN.
No reservations, no shyness. Who else can champion your product better than you, the creator? That’s why I’ve spent almost a year attending baby fairs, engaging with moms and dads about their breastfeeding journey.
The first year is crucial.
It’s where you’ll see whether the business is earning or just breaking even. Document everything, down to the last peso. That’s how you’ll know what’s working and what’s not. And very importantly, don’t cover costs out-of-pocket. Let the earnings fund the cycle. Proper costing and accounting are key; otherwise, you risk setting yourself up for failure.
Have faith in the Lord, in yourself, in your products, and in your team.
Faith carries you through the days when sales are low and motivation is running out. Sometimes blessings overflow, sometimes it feels quiet. Don’t be discouraged. Maybe it just means more effort is needed or a better strategy for visibility.
Listen to feedback, criticisms, and setbacks.
These are not failures, but steps forward. No system is perfect. Cuddle and Coo PH is what it is today because of continuous feedback—from co-merchants, customers, and our small team.
What’s next for Cuddle and Coo
Our vision is to make Cuddle and Coo PH a trusted name for moms and families who want healthier, safer, and more thoughtful alternatives in their parenting journey. We want our brand to be more than just products—it’s about community, support, and encouragement for parents navigating the same challenges we faced.
“Our dream is to keep growing in a way that stays true to our values: family, faith, and love.” -Ara Yeung
In the near future, we plan to expand our product line to include more parent- and baby-friendly items, with the same focus on health and wellness. We’re also exploring collaborations with fellow mompreneurs and health professionals to bring better awareness and education to families. Beyond online and baby fairs, we hope to eventually have a physical space—a “Cuddle and Coo corner”—where parents can discover products, share experiences, and feel supported.
Our dream is to keep growing in a way that stays true to our values: family, faith, and love.
Follow Cuddle and Coo PH on social media and shop their products here:
August is National Breastfeeding Awareness Month, that’s why sobrang honored ako to feature the Kuwentong Bagong Nanay of Mommy Jilianne Roylence Francia, the mom behind the local nursing wear brand Valianne’s Trends.
Mommy Jill and I worked together for Smart Parenting. But before that, when I was still starting my Bagong Nanay online shop, I saw her shop and got insecure why I should start my own, when she is already thriving in the same space. Eventually, we became friends online, and now I am one of Valianne’s Trends mom ambassadors!
There’s no better person to share about normalizing breastfeeding in public than Mommy Jill. A proud padede mom, she has two daughters, and a baby boy on the way. Here’s how she is helping more moms breastfeed in style, and persevere through the help of products that she lovingly created.
Why we should normalize breastfeeding in public
I was a first-time mom in 2018 and I joined breastfeeding communities to get inspiration from other mothers. I try my best to pay it forward to my new mom friends and give them the support they need in their new motherhood journey. I share how it may be hard in the beginning, but it will be worth it.
However, a few of them still don’t persevere in breastfeeding for a number of reasons. First, they lack of confidence. Second, people around them say they don’t have enough milk. Third, and the hardest, is the societal pressure. Of course, we respect how babies are all fed and we appreciate every new mother’s effort regardless of their choice. Still, I wanted to help normalize breastfeeding because it has been the most rewarding thing I’ve done as a mom. The bond between me and my child is unlike anything else.
Mommy Jill breastfeeding her second daughter, PV.
At Valianne’s Trends, we want to share photos and stories of normalizing breastfeeding in public. As a breastfeeding advocate, I want to share my story because I also drew inspiration and strength from the stories of other moms. I believe that if we won’t be brave and consistent in sharing our stories, we might lose the chance to encourage a mom who just needs a spark of hope to keep going.
How Mommy Jill’s breastfeeding experience evolved
One thing I am so proud of myself as a mom is that I was able to breastfeed my two children, and I will breastfeed my third child, too. I remember almost giving up when I experienced cracked, bleeding, and sore nipples because of wrong latch. I even unfollowed breastfeeding groups because I thought I couldn’t bear it, but the sleepless nights of educating myself about proper latch all paid off. I’m happy that I did not give up because, right now, my story has become someone’s source of inspiration, too.
Mommy Jill is pregnant with her third child, a boy, and is determined to breastfeed him.
I want to share to our community that more than just selling clothes, Valianne’s Trends supports them in their breastfeeding journey. We tell them that moms can become confident again after going through hardest days of the postpartum period, or the fourth trimester.
Breastfeeding is hard work. If you think you can’t, you won’t persevere. Although it’s challenging, it’s a fulfilling journey. When you’re struggling, go back to your ‘why.’
-Jilianne Roylence Francia
What helped Mommy Jill in her breastfeeding journey
Nursing clothes
Clothes with nursing access has always been a life-changer for me. I remember using nursing cover when breastfeeding in public for the first time and my baby and I weren’t so comfortable with it. It took me a lot of courage to drop the cover and practice wearing our nursing clothes confidently.
A strong support system.
Having my elder sister as my number one supporter helped me a lot. She was the one who told me that I have enough milk when I thought I couldn’t produce any.
The right mindset
Feed your mind that you can do it. Breastfeeding is hard work. If you think you can’t, you won’t persevere. Although it’s challenging, it’s a fulfilling journey. When you’re struggling, go back to your ‘why.’
About the Bagong Nanay:I am Mommy Jilianne Roylence Francia from Bacoor, Cavite. I am the Bagong Nanay of QV, PV, and VK. Outside motherhood, I’m a writer, goal-digger, and dreamer.
Want to share your #KuwentongBagongNanay too? Comment below or send me a DM on Instagram.
If you are a new mom and you haven’t tried Meinas’ 7-Step Scalp Treatment, this is your sign to make time for it.
Hi, Bagong Nanay! Kumusta? Ako, eto, busy-busyhan. Kaka-soft launch ko lang ng bagong business namin sa social media: Laro Tayo Kids! Inflatable and mobile play space rental siya, perfect for playdates, birthday parties, o kahit walang okasyon! Check it out here.
Speaking of bago, last week, I tried the 7-Step Professional Scalp Treatment at Meinas Scalp Solutions. Kakaopen lang nila ng bagong branch nila sa SM Mall of Asia! May branch rin sila sa SM North EDSA Annex, kaya I tried their scalp treatment for the first time. All I can say is: TRY NIYO RIN.
Bagong Nanay Reviews: Meinas 7-Step Scalp Treatment
So yes, I’m here to convince you to try their 7-Step Scalp Treatment for yourself because you deserve it! If you are any or all of these Bagong Nanays, then go for it!
1. Hindi ka nakakaligo every day.
Gets kita, Bagong Nanay. Ako rin, before my treatment with Meinas, hindi ako daily naliligo. Ang excuse ko, walang time dahil may baby. Instead na maligo ako, mag-sulat na lang ako itutulog ko nalang. Lalo naman nung first baby ko. Inaabot ako ng 3-4 days na walang liguan, kasi pandemic, nasa condo lang naman kami, at wala kaming helper. Imbis na maligo ako, aalagaan ko nalang yung baby ko.
Pero did you know that neglecting hygiene is a sign of depression? Iyan ang kinonfirm sa aking ng aking psychologist when I first consulted a professional for my mental health. Especially nung nakita ko kung anong status ng scalp ko dahil hindi ako naliligo, nakakadiri! May fungus, microbes, at chemical residue na pala sa anit ko! Huhu.
Avail niyo na yung FREE scalp consultation ng MEINAS, and see it for yourself.
Meinas offers free scalp consultation in their branches, kaya talagang makikita mo yung magiging difference after the treatment. Kaya go mo na ‘yan.
My first scalp care treatment at MEINAS SM North EDSA Annex.
2. Grabe ka mag-hairfall.
Normal ang 50-100 strands of hair fall per day, ayon sa Healthline. Pero kung Bagong Nanay ka, i-expect mo na na mas marami ang hair fall because of postpartum hair loss, lalo na within the first six months after mong manganak.
Hindi sa nirerecommend ko, pero noong first baby ko, sobra akong napikon sa hair fall ko, kaya nagpakalbo ako. Shinave ni husband ang aking hair. So in short, na-reset ang aking hair, pero that doesn’t mean na healthy ang scalp ko.
My scalp before and after MEINAS Scalp Treatment!
After one session at Meinas, naging healthy ang scalp ko! Naglabasan din daw yung small hair na hindi makalabas dahil clogged yung pores. Nakakatuwa.
3. Kailangan mo ng me-time.
Well, lahat ng nanay naman need nito. Pero if you are a Bagong Nanay na wala talagang time for yourself, yung 90-minute scalp treatment na wala kang kasamang kids, sobrang nakaka-recharge siya.
Also, lagi ko sinasabi na need ko ng full-body massage. Pero hindi ko akalain na need ko rin pala ng sobrang malupit na head and scalp massage. First time kong ma-massage ng ganun, sabi nga ng friend ko, langit yung feeling. Parang natanggal lahat ng stress ko sa buhay. Haha.
With Ms. Jane of Meinas Scalp Solutions
Sulit siya for its price of P2,980. Meron ding packages where you can save up to P3530 if you buy 5 sessions. I’m telling you, it’s the spa we never knew we needed. And remember: Healthy hair starts with a healthy scalp.
Visit Meinas at SM North EDSA Annex (Lower Ground), Greenhills Mall (5th Floor), and SM Mall of Asia (2F North Wing Main Mall) or their website here.
Watch my full video review of Meinas Scalp Treatment on TikTok and Instagram.
Disclaimer: Breastfeeding is best for babies up to two years and beyond.
A few weeks back, I received a message on Instagram from the milk brand HiPP Organic Kindermilk Philippines inviting me to its second Mommy Meet Up. They even said I could bring a plus one. In my head, “Naku ha, baka parang networking ito!”
HiPP Organic Kindermilk is an organic milk formula from Europe that is certified organic and free from chemicals. Personally, my kids haven’t tried formula milk, and I’ve only read about HiPP from mommy groups saying it has the closest taste to breastmilk because it has no sugar!
I cleared my schedule so I could attend. No kids and husbands allowed. I’d seen posts about their first meet-up and wished I could have gone, but it was in the South. This time, the venue was in Quezon City—just a 40-minute drive from home.
On the day itself, I almost didn’t make it because of an upset tummy that morning. But I pushed through, and upon arriving at B Hotel, I was greeted by a sea of moms riding the elevator with me. Ang gaganda nila!
Here’s why I’m so glad I went to the HiPP Mommy Meet Up:
Bagong Nanay’s HiPP Mommy Meet Up Experience
Yes, it was indeed a mommy meetup.
True to their word, they gathered moms for their much-needed time to socialize and make new mama friends. The call time was 11AM, and after registration, we were escorted to a room with booths and snacks. For the next two hours, we simply mingled with other moms, played games, and just enjoyed being unhurried. Read that again: two hours.
Stacking cups game comparing how many glasses you can make with HiPP vs others. Credit: Facebook /HiPP.ph It me! Thank you Mommy Gayle Dhillon for snapping this!
The brand was being fair.
I’ve been to a lot of brand events, and I could say HiPP’s event was more than just product promotion. They wanted us moms to really know their product–understand it, taste it, learn about it, and yes, earn it. They could’ve easily given each mom a box to take home, but instead, they took the time to share valuable information that made us genuinely want to try it for ourselves.
At 1PM, we went to the main hall for a sumptuous lunch *chef’s kiss!*I couldn’t believe I’d eat this meal all to myself. #iykyk
Every moment was well-thought-out.
HiPP didn’t even have to bring in a celebrity. Choosing Mommy Love Cosio to host the event and share her testimony was one of the event’s highlights. Inviting Dr. Joey Cuayo-Estanislao to explain the importance of gut health hit the jackpot. These two powerhouse mamas made the event not just fun, but heartwarming and meaningful. And if you were there, you’ll definitely feel the sincerity of the brand as their leaders mingled with moms from the time the doors opened until the very end.
Mommy Love Cosio hosted the event. Credit: Facebook /HiPP.phDr. Joey Cuayo-Estanislao talked about the importance of gut health in a child’s development
It was a day to remember. I hope I could bring all my Bagong Nanays to future meet-ups. Yes, hello, HiPP?
And oh, I made new mama friends.
What I loved most about the event was coming alone and going home with new friends. For a while I was able to see the mamas behind the Instagram handles I follow. In between their filming and poses, we exchanged stories about motherhood. It’s refreshing to also tell bits and pieces of my journey to moms I just met, and I got to listen to theirs too. The extrovert in me was very, very happy.
Shared the table with Mommy Irene and Mommy Gayle. See you again soon!
If I could join every meet-up and bring all my mama friends, I will. That’s how good it is. Thank you for this experience, HiPP!
Follow HiPP Organic Kindermilk Philippines on Facebook and Instagram and see you at the next Mommy Meet Up!
Want to invite Bagong Nanay to your event? Email judysantiagoaladin@gmail.com or send me a message on IG: @bagongnanay. Thank you!
Full disclosure: Hindi ako fan ng nursing covers. Nawala ko kasi yung nag-iisang nursing cover na hand-me-down sa akin ng friend ko. So since then, hindi na ako bumili (as a matipid na mommy). Thinking, bakit kailangan kong takpan? We should normalize breastfeeding in public, yan ang naging mantra ko.
Also, madami na rin namang mga breastfeeding-friendly clothes, na nag-adjust for you. Tipong hindi mo na kailangang itaas ang buong t-shirt mo para lang maka-dede si baby. Mas bet ko yun, for the reason na mas efficient siya, dahil hindi ito mawawala gaya nang sinapit ng nursing cover ko.
However, medyo game-changer itong si Cuddle Baby. Ang claim to fame niya is that it’s a nursing cover with an integrated cooling fan, perfect nga naman for the Philippine weather. That’s why I gave it a try with my 10-month-old baby, and here’s our verdict.
Cuddle Baby Nursing Cover with Fan Review
1. Perfect siya for infants and even big babies.
Especially for the early months, mga first six months of breastfeeding, perfect ito, because it not only gives the mom privacy, but also comfort to the baby. Ito yung nursing cover na dadalhin mo during pedia check-ups and routine vaccines. Yung magagamit mo pag wala kang choice but to bring your baby in public places.
Medyo malaki na kasi ang aking baby boy, he’s 10 months old, pero kasyang-kasya pa din siya sa loob ng nursing cover.
Ang saya at kalmado niya sa loob. Hehe
“Bakit hindi nalang mag-Jisulife?” Pwede naman, but that will keep your hand busy, compared dito sa Cuddle Baby na built-in na yung fan. Secured ang fan with straps, at masinsin yung pagkakagawa. Yayakapin mo nalang si baby.
Secured ang fan sa loob.
Ramdam ko that Cuddle Baby was created with the best intentions to keep the baby cool and comfortable while nursing. So confirmed, it delivered its promise.
2. It’s a pinag-isipang baby shower gift.
I’m the kind of person who gives gifts for the moms tuwing baby shower. Give ko na sa ibang tao yung toka na magregalo for the baby, but I make sure that my gift is always for the mom-to-be. I remember giving these gifts to my expecting mom friends: a comfy set of pajamas, breastfeeding tops, and malunggay supplements. More than ever, need ng padede moms ng support.
Cuddle Baby now adds to my list of pinag-isipan and walang-kaparehong gifts for moms-to-be. Sobrang ma-a-appreciate nila ito. Just choose among the three colors of the nursing cover, para mas tailor-fit kay mommy: there’s pink, green, and beige.
Wearing the Cuddle Baby nursing cover with fan
Nakaka-proud i-gift yung ganito because you are also supporting a starting mom-led business vs. a booming multinational company, hehe.
3. Sulit for its price.
At its introductory price of P1,299, you would think ang pricey niya for a nursing cover. But when you see the actual product, sulit siya because of the materials – hindi tinipid and it’s lovingly made. The nursing cover is made of muslin cloth, which is lightweight at hindi mainit. The cooling fan looks like it’s good quality, and even has the cute Cuddle Baby branding.
Here’s the fan that comes with the nursing cover.
Hindi mukhang cheap, at ang ganda din ng pagkakatahi nung mga straps to keep the fan in place. Kumbaga, kita mong pinag-isipan at tinest ng madaming beses before they came up with the final product. Plus, it comes with a handy pouch para ipapasok mo nalang sa baby bag.
Cute pouch!
Not to mention that keeping your baby cool while breastfeeding is priceless. Yung natanggal mo na sa list of iisipin mo kung naiinitan ba siya or nakakahinga pa siya sa loob. Sus, take my money!
Best of all, it can be handed down to a mama friend, like how I received my first nursing cover, so sulit talaga siya for its price.
Bagong Nanay’s verdict on Cuddle Baby
For its price, design, and quality, I recommend Cuddle Baby for every Bagong Nanay who plans to and is breastfeeding their child. It’s a great baby shower gift for both mom and baby, and it’s made with the best intentions. This product makes a mom’s breastfeeding journey lighter (and cooler!) kaya naman we need support these kinds of products para mas tumagal pa and mas madami pang moms ang makagamit nito.
Kasi aside from making sure na cool and comfy si baby while breastfeeding, it also gives mom the confidence to wear any top she likes without having to sacrifice her style. Take it from me, na paulit-ulit na naka-breastfeeding clothes lang pag umaalis ng bahay. This nursing cover gives mom the ability to wear whatever top she likes, kasi sagot na ng Cuddle Baby yung privacy.
BAGONG NANAY SPECIAL PROMO: Mention niyo lang that you’ve learned about Cuddle Baby through Bagong Nanay, and you can purchase the item for their introductory price of P1,299. That’s less P200 of the regular price of P1,499. Yes – a promo exclusive to Bagong Nanay.
Shop Cuddle Baby’s Nursing Cover with Fan on Instagram or through their website.
After a three-year hiatus, Bagong Nanay is back for the best, and for good.
“It’s for the best, for now.”
‘Yan na lang ang naisip ko nung nag-decide ako mag-resign from my job as a Section Editor of Smart Parenting. Yes, halos four years in total din ako sa SP. Nagsimula as a community member, naging contest finalist, mom ambassador, contributing writer, hanggang sa inofferan ako ng full-time job as a Senior Staff Writer. Bago nun, two years akong unemployed dahil nagpaka-Bagong Nanay ako sa panganay kong anak na si Lia. Ngayon, may isa pa akong baby, si Titus. 10 months old na siya, which means Bagong Nanay ako all over again.
Lia (6) and Titus (<1)
How Bagong Nanay started (recap lang)
Ilang araw nalang, my firstborn will be turning six. Nakaka-senti kasi parang kahapon lang nung nag-break yung water bag ko at pumunta kami ni husband ng ospital, thinking baka hindi pa naman time. 33 weeks, 5 days palang kasi siya noon. Eh, sabi ng BabyCenter app, at least 34 weeks sana ang baby bago lumabas para ma-develop fully yung lungs niya. So ayun, nag-stay ng 3 days sa loob ng tiyan ko si Lia, until in-emergency C-section na ako ng aking OB-GYN na si Tita Ana Villaraza na kilala rin bilang si Dra. V sa Capitol Medical Center dahil ubos na ang aking amniotic fluid.
Si Lia, na dati ay 1.5kg lang noong lumabas, ay isang matalino at madaldal na Grade 1 student na. Ang bilis lang ng panahon. Kaya sabi ko, mabilis lang din naman lalaki si Titus, kaya susulitin ko na muna habang baby pa siya. Focus muna ako sa kanilang dalawa, at habang nasa school si Lia at nap time naman nung isa, makakasulat ako dito sa Bagong Nanay blog na sinimulan ko noong pang 2019. Naaalala ko pa, nasa shower ako noon, maternity leave ko. Hirap na hirap ako bilang first-time mom na nakabukod sa pamilya. Nakatira kami ni husband sa condo sa Quezon City, at walang ibang kasama. Sabi ko, “What if gumawa ako ng Instagram page kung saan pwedeng mag-crowdsource ng mga tanong about parenting? Tapos ako, bilang may communications background ako, icoconsolidate ko into a blog post para mas madaming makabasa at ma-share nila?”
What is Bagong Nanay?
So Bagong Nanay was born. Eventually, bilang unemployed ako nitong time na ito at pandemic, naisipan kong mag-try magbenta ng malunggay supplements. Ang lakas ng benta ko noon! Pano, ang business plan ko kasi ay mag-ship as needed ng mga malunggay tea and coffee, patok sa mga bagong panganak. Tipong nasa ospital pa sila, oorder sila at ipapadala ko ura-urada via Grab Express or Lalamove yung orders nila. Bilang gising ako halos buong araw, anytime delivery din ako. Kahit alas-5 ng umaga at kailangan nila ng pampalakas ng gatas, o gabi dahil yun lang ang time na pwede silang makalabas ng bahay, game ako.
Bagong Nanay, created in 2019
Gumawa din ako ng Viber group kung saan mga Bagong Nanay in different seasons of life ang members. Dito, free sila magtanong at mag-usap about anything under the sun. Pero nagsilakihan na din ang mga anak nila, kaya medyo naging inactive na ito. Nasa 90+ members ang Viber group, pero legit na mga nanay ito dahil by invitation link lang ang pag-join. Walang bots allowed.
Bakit may Bagong Nanay ulit?
Nag-resign ako sa SP dahil may company policy kami na two days report to office per week. Hindi ako maka-keep up dito dahil 1) hindi ko maiwan ang baby ko dahil breastfeeding kami at clingy siya; 2) ang layo ng office namin sa Mandaluyong, taga-Novaliches kami. Sabi ko, it’s for the best for now. Babalik nalang ako pag kaya ko na, dahil unfair din naman sa mga ka-officemate ko kung ako lang ang naka-work from home at sila ay pumapasok sa office. It’s the best for now because lahat ng oras at atensyon ko ay nakatuon sa aking mga maliliit na anak muna. Makakabalik din si Nanay sa work niya.
Long story short, gusto ko lang ituloy ang aking pagsusulat at pagiging nanay kaya binuhay ko ulit ang Bagong Nanay. Marami nga lang magbabago, kasi siyempre, natuto na tayo sa mga needs ng mga nanay. Naisip ko, sa dami ng mga content sa social media, ano ba ang kailangan nilang makita at mabasa? Bakit ako dadagdag pa sa mga isipin nila?
New and improved Bagong Nanay 2.0
As a Bagong Nanay of two, heto ang mga naisip kong magiging laman ng Bagong Nanay blog na ito at ng social media accounts natin.
Bagong Nanay, new logo for 2025 relaunch
Dati, Bagong Nanay served as a community of new and first-time moms, Bagong Nanay 2.0 is a safe space for mothers and their stories.
Kuwentong Bagong Nanay
Sa mundo na puno ng Chatgpt or AI-generated content, magpapakatao tayo. Ang kuwento ng bawat nanay ang bida dito. Tuloy pa rin ang mga Kuwentong Bagong Nanay, na sana one Nanay per week. May kuwentong Bagong Nanay ka ba? Send me a message and I will reach out to you. Read our past features:
Sa TikTok kung saan madaming nabubudol, tutulong tayo to make informed decisions. Tuloy pa rin ang Bagong Nanay Reviews, kung saan itetest ko personally ang mga bago o existing brands in a comprehensive article for every mom’s reference.
Bago naman ang Bagong Nanay and her Biz, kung saan iffeature ko ang mga mompreneurs at ang kanilang mga locally-made products for support and empowerment. (Haha, parang wordplay pala ng Beauty and the Beast, LOL). Open din ang Bagong Nanay for consignment or affiliate marketing! If you have a biz, hit me up at isulat natin yan.
Bagong Nanay Things
Eto ang excited ako. Gagawa ako ng isang page dito sa website kung saan makaka-download ang mga new moms ng mga files gaya ng proven and tested hospital bag checklist, postpartum depression test, at marami pang guides and how-tos. Syempre, para pa din ang lahat ng ito sa mga literal na Bagong Nanay.
Sa social media naman, expect affirmations, questions, and giveaways. Buhay pa rin ang Viber group natin, in case may gustong mag-join. Madami nang natulungan ang group to source breastmilk, brand recommendations, at event promotions. Active din ako sa Threads, kung andun din kayo.
Hanggang dito muna ang ire-reveal ko. Pero everything is possible with Bagong Nanay. Wala tayong hierarchy at burokrasiya dito, so feel free to share your thoughts on how we can help each other sa season na ito. Open ako diyan.
It’s for the best, for now.
Thank you sa pagbabasa, Bagong Nanay. It’s an honor to exist and write for you.
Love,
Nanay Judy
PS. Bagong Nanay is also a tribute to Dr. Maria Ana G. Villaraza, my dear tita and OB-GYN, who passed away in April 2024. May she rest in peace.
PPS. Sending a gift to Nanay Kyla Abrenilla Magbag (ky.mgbg) for commenting on my recent post. Yey!
This woman – she’ll never know how much impact she has created – with every shirt, every wisdom she imparts to moms online. I remember her posting this – and immediately – I immediately believe that I can dream again.
And when we worked together for Bagong Nanay Club, I’ve never felt so alive and so inspired to keep doing what I’m doing.
When another mom inspires you to dream, you just got to keep doing whatever you can to support her. Here I am, sharing her story with you, so that she can inspire you to dream again, and make it happen too.
Here’s Chesca Susmerano, everyone. A strong mama who supports other strong moms, and admits that she needs support, too. This is her Bagong Nanay story.
1. Can you briefly share your “How it started” vs “How it’s going” story as a Bagong Nanay to Likha and to Studio Maria? Highlight your top 3 milestones, and recognize what/who helped you achieve them.
How I started as a mom – newlywed, new career milestone and suddenly pregnant.
I was enrolled in an 11-month master’s degree program in 2018 when we got pregnant.
Mommy Chesca to-be!
I started #momlife learning how important a village is not just to raise kids but to help moms achieve their dreams.
Chesca Susmerano for BagongNanay.com
I was always the “strong independent woman” type and because of that, my weakness is also asking for help. Being pregnant, I felt some shame when I had to ask people to make some considerations for me because of my situation. I couldn’t join some of the fieldwork, so I overcompensated by doing extra work for the class. I couldn’t join late nights to overtime on papers because I was always tired. I had to ask my parents if we could stay with them. I had to give birth and I had to ask professors to consider a two-week absence. After giving birth, I had to attend daily classes, catch-up on requirements and finish my thesis. I thought I wouldn’t be able to make it but I did, and I brought my newborn daughter on stage the day of graduation.
Mama made it!
This experience has really changed my mindset about independence and success in life. From being so hard on myself to achieve personal goals, I learned to be softer, be more vulnerable and be open to ask for help. I started #momlife learning how important a village is not just to raise kids but to help moms achieve their dreams. I thank my village of kind people from school, work, my own family and my husband for allowing me to dream.
How’s it going – enjoying the journey
Fast forward to today, I have embraced being vulnerable and I’m still working on having the courage to seek the help I need to pursue my dreams for our family. Studio Maria is the embodiment of embracing vulnerability while being open to ask for help. Transitioning to entrepreneurship required me to lean on my husband and extended family for stability while I pursue my craft and turn it into a small business. I had to be vulnerable enough to put my work out there and get rejected if no one buys from me. I had to be open to relationships in the mom community online, share my own struggles, find joy in our shared motherhood experiences and discover more meaning everyday.
Ask us about our dreams and passions and inspire us to achieve them.
Chesca Susmerano on how people can support strong moms
Chesca wears many hats for her business – I mean, all hats!Her superpower is to make shirts for mamas to wear so that they can be seen
Motherhood is still not easy but with being open to receive help from the village that I am continuously intentionally building around me, I am enjoying the journey more.
2. Why is it important to support strong moms? List three things that people can do to support them.
1. See us and validate our dreams. There are a lot of us moms who feel that they are no longer seen when the baby comes. It is suddenly all about the baby and we are in the background forgotten. We need validation that in this season of our life we focus on the kids and the family, but we will also realize that season of following our dreams in God’s perfect time. Ask us about our dreams and passions and inspire us to achieve them.
We’d gladly receive help if it comes without any judgments.
Chesca Susmerano on what strong moms need help with
2. Offer help without judgments. Even the strongest of moms are sensitive to comments about our kids and our parenting. We already know that we are not perfect so there is no need to point out where we lack or talk about us behind our backs. We’d gladly receive help if it comes without any judgments. Nakakalat yung mga laruan? Pwede mo na rin iligpit kung gusto mo. 😊
3. Let us know if we are doing a good job. Us strong moms, we are also our own worst critics! We suffer from mom guilt no matter how hard we try to juggle all of our responsibilities. We often forget to appreciate our own hard work. If you see us doing something well, please let us know. It means the world to know we are doing something right.
3. This year, what are three things you want to be strong at, and what help do you need to achieve them?
Being present. I’ve noticed that I am a human doing instead of a human being. To be able to be more “being”, I need some time everyday to just be alone and attune myself to my emotions. As a multitasker, it often becomes overwhelming the amount of things I need to do in the day that I forget what matters – my relationships with the people around me, my connection to God. I need time to be alone so I can always step back and check my priorities.
Grit. They say the key to success is grit – having the perseverance and persistence for very long term goals. For this, I need a community of believers who will cheer me on but also mentor me in the paths I’ve taken. I have moms who I can turn to for motherhood or parenting advice, entrepreneurs who I ask for business advice, and coaches for business and life goals.
Balance. I need to be better at balancing responsibilities with fun and growth. I want to be a good role model to my family in terms of health, work ethic, relationships and so on. All of these require a lot of work and the key is balancing them and making it work together.
4. Who is your female role model and why?
I don’t have to look very far. I am who I am because of my mom. She is kindness, warmth, grace, beauty and peace – all that I aspire for as I grow older. If I can make my relationship with her be like my relationship with my daughter, I would know that I am already a good mom.
5. What is your advice to Bagong Nanays who think they can do everything on their own?
Build your own village. Sometimes we think we have to do everything on our own because there is no one else to listen to us or help us. There are two scenarios:
1. We do have a village but we’re just afraid of being vulnerable and ask for help. Look around you, Mama. Are there people in your life who are willing to help but we don’t let them? Communicate your needs and let the people you trust in your life to help you.
This was me. I was suffering 5-6 hours on the road everyday going back and forth to work. I desperately wanted to be with my daughter for the early years of her life but I also didn’t want to depend on anybody for money. But then finally, I swallowed all my pride and communicated my desire to resign and start a small business from home to my husband and brother and they supported me all the way since then.
Communicate your needs and let the people you trust in your life to help you.
Chesca Susmerano
2. We don’t have a village and we have to seek them out. Sometimes we just haven’t found the right people we need in our side. Sometimes, we have to seek them out. And now that we have online communities, we can find the tribe we need for us to bloom to like Bagong Nanay.
This is also me. When I started Studio Maria, I was not part of any mom community and I didn’t know any mom entrepreneurs. But slowly I started opening up and joined community events, talked to fellow moms and mom entrepreneurs and just slowly built relationships with other moms. I super appreciate how other moms in this community show support through encouraging words, advice and even just a listening ear.
6. In only six words, describe what kind of Bagong Nanay you are.
Artsy mama who will make everyone a statement shirt.
I am Chesca Susmerano from Las Pinas. I am the Bagong Nanay of Likha, 3YO. When I’m not being a mom and working on the small biz, I meditate and paint flowers.
Bagong Nanay 