Bagong Nanay

Tag: founder

  • Eds Nabong: Mothering with Comfort and Joy

    Eds Nabong: Mothering with Comfort and Joy

    Hi, Bagong Nanay!

    Last month, I received an email from a mom who wanted to share her Kuwentong Bagong Nanay. Ang saya ko with matching kilig, kasi moms are becoming open to share their stories through Bagong Nanay. It’s giving~ sulit ang domain at hosting natin!

    For this month’s Kuwentong Bagong Nanay, I’m honored to share the story of Mommy Eds Nabong from Rizal. She is a mom of a 5-year-old boy named Josiah, and is also the founder of Aimerie, a proudly local cloth diaper brand.

    Here, she tells us what made her give up her career and built her business, and how she’s breaking norms in parenting, one day at a time.

    Kuwentong Bagong Nanay of Eds Nabong, mom of one and founder of Aimerie

    Before becoming a mother, I was totally focused on my career as a licensed mechanical engineer. I wanted everything to go as planned, so I set goals and made plans. I loved being in charge and completing tasks flawlessly. Both my husband and I put in a lot of effort and hoped to create a secure future for ourselves.

    But when I became pregnant for the first time, everything changed. I was filled with love but also with fear. I was filled with love but also with fear. I remember thinking, “Kaya ko ba ’to? Am I gonna be enough?” My husband was always there to reassure me that we would learn together as first-time parents.  Every day felt new, and my only goal was to give our child the best that I could.

    “Many people think that once you become a mom, your dream has to take a backseat. But I believe motherhood can be a start of something new.”

    – Mommy Eds Nabong

    One of my most important decisions was to put my career on hold to focus on our child and start a small business from home. Although it was difficult, I did what I felt was best for our family with my husband’s wholehearted backing.

    Mommy Eds Nabong (center) and her family

    My favorite thing about being a mother is that it taught me to appreciate the small things in life, such as quiet times, changing diapers, and morning cuddles. I discovered that being present is more important than being flawless. I bring that same heart with me to Aimerie, a brand built with Pusong Nanay.

    Reimagining lampin

    When I think of lampin, I remember how my mom used it for my younger siblings. We have a big age gap, so I was old enough to help her take care of them. I would watch her fold and layer each soft, thin, plain white cotton lampin with care. She would change it every time my siblings peed or pooped, then immediately wash it and hung it in the sun. It was part of her daily routine. Tiring, yes, but done with so much patience and love.

    So when it was my turn to be a mom, I didn’t have second thoughts about using lampin again. I wanted my baby to feel the same comfort and care that I saw growing up. Like any other first-time mom, I researched what was best to use for my baby. And that was the time I discovered the rise of cloth diapers here and abroad. I realized times have changed. Many parents today find lampin hard to use or too old-fashioned. But when I saw those modern cloth diapers, I thought, “I like this idea.”

    eds nabong aimerie
    Mommy Eds and Aimerie cloth diapers.

    That became my inspiration for Aimerie, my way of bringing back the lampin I grew up with, but made easier for today’s parents. I wanted to keep its softness and heart, but make it more practical, functional, and a little more beautiful.

    That is how the Aimerie Modern Lampin was born, made with Pusong Nanay and designed for the new generation of moms.

    Why parents should try cloth diapering

    1. Babies need presko time.

    I believe our babies deserve a break from being in plastic all day. Here in the Philippines, where it’s often hot and humid, being presko is something that every family values, especially for babies.

    Cloth diapers help give that comfort. Over time, this simple idea became what we now call Presko Time, a few hours a day when baby’s skin can breathe and mom can relax knowing her little one feels fresh and comfortable.

    2. Cloth diapering saves cost.

    With the prices of basic needs rising, every peso counts for families. Thankfully, cloth diapers can be reused for years, and they can help a lot in saving money. Instead of buying disposables every week, you will only invest once and use them again and again. This becomes a very smart and practical choice for parents who wish to save without having to sacrifice the comfort of their babies.

    3. Cloth diapering saves the planet.

    We all know that the problem of waste worsens in our country year after year. Floods, garbage, and plastic everywhere affect the world our children will grow up in. Cloth diapers might seem like a very small thing, but it has been of great help already. Whenever we wash and reuse, instead of throwing away, we cut down on waste and show our children how to take care of the earth. It feels good to be able to say that as we take care of our babies, we’re doing something nice for their future.

    Parenting traditions or norms I hope to break or rethink

    1. That moms can’t dream big.

    Many people think that once you become a mom, your dream has to take a backseat. But I believe motherhood can be a start of something new. I might have put my career on pause, but it opened doors for me to build something with purpose. Being a mom doesn’t mean we stop dreaming. It simply means now our dreams include our families, too.

    eds nabong aimerie
    In her element. Mommy Eds talks about presko diapering.

    2. That modern means forgetting the old ways.

    I want to remind other parents that not everything old is outdated. Traditions like using lampin may seem old-fashioned, but they still work. They just need a modern touch. That is why I wanted to bring back lampin through Aimerie, to show that some of the best ways are the ones passed down and made with Pusong Nanay.

    “I wish my son will remember that I raised him with love and patience. They weren’t all perfect, but every decision I made was based on what would bring him comfort and joy.”

    – Mommy Eds Nabong

    3. That being a good parent means being perfect.

    It is easy to feel pressure to do everything right as a parent, especially with all we see online. But I’ve learned that being a good parent isn’t about being perfect. It’s really about just being there, loving your child, and trying your best. I figured out that not everything we plan will happen, and that’s fine. Motherhood has its own timing, and the best moments are usually the ones that were never planned.

    What I hope my child will remember

    I wish he’ll remember that I raised him with love and patience. They weren’t all perfect, but every decision I made was based on what would bring him comfort and joy.

    Mommy Eds and her son, Josiah.

    I wish he’ll remember the little things that I took care of him and played with him, that I listened when he needed me. I hope he will see that I am working hard not just for our future, but with purpose and heart.

    Most of all, I hope he will remember how warm and full of love our home is. Even though not everything turned out perfectly, we did everything for him to make him feel safe and cared for.

    I am Eds Nabong from Rizal. I am the Bagong Nanay of Josiah, 5 years old.

    I’m a hands-on mom and the founder of Aimerie, a Filipino brand that brings back the tradition of lampin through the Modern Lampin, made with Pusong Nanay.

    I dream of seeing more Filipino families rediscover the comfort of lampin for their babies. I enjoy designing new diaper patterns and products for Aimerie. When I’m not working, you’ll find me reading books or watching movies.

    Shop Aimerie using these Bagong Nanay exclusive vouchers!

    Tiktok Shop: https://www.tiktok.com/@aimerieph
    Use voucher code: AIMENANAY10

    Shopee Mall: https://shopee.ph/aimerie.ph
    Use voucher code: AIMENNY10

  • Growing in Grace: Cuddle and Coo PH by Ara Yeung

    Growing in Grace: Cuddle and Coo PH by Ara Yeung

    Hi, Bagong Nanay!

    Kumusta? Kaliwa’t kanan ang balita ng lindol at flu outbreak, okay ka pa ba? Ang daming nangyayari, pero don’t forget that it’s okay to feel anxious and all these big feelings, but let’s do our best to not dwell on them.

    Ang dami kong nakikitang mommies who are preparing their Go Bags at marami ring sellers na nagbebenta ng hard hat. Nabasa ko nga, during these times, it’s okay to worry, but it’s better to be prepared.

    Kaya naman, this October, which is also World Mental Health Awareness Month, it’s fitting to share about the story of a Bagong Nanay who, despite her mental health struggles, was able to thrive and build her own business.

    We put the spotlight on Mommy Arabella April Yeung, the mom behind the brand Cuddle and Coo PH, which offers an FDA-approved lactation and recovery drink and other parent and baby products. I’ve tried their Malunggay & Acai Berry Juice and you can read about my review here.

    Mommy Ara, who used to be a public hospital nurse, shared with Bagong Nanay how she battled with mental health struggles on her own. It was during the COVID-19 pandemic when she finally had the courage to seek professional help, and she was diagnosed with major depressive disorder with post-traumatic stress disorder (PTSD). Her husband supported her through it all, and she poured herself into Cuddle and Coo PH, a small business she dearly loves.

    This is her Bagong Nanay Biz story.

    A full circle moment

    I’d like to think that Cuddle and Coo PH began during our first visit to a baby fair—Momzilla—in 2023. We were browsing baby items and came across a booth managed by siblings. One of the sisters was pregnant at that time, and was selling maternity clothes and baby trinkets. We chatted a little, and they were the first to inspire us to dream of creating our own brand someday. I even told my husband, “Hon, one day tayo naman ang mangbubudol.” Little did I know that joke stayed with him, and eventually became real. At that time, I was pregnant with two babies: my son Jin, and Cuddle and Coo PH.

    “Blessings don’t always come all at once—they’re given in perfect timing.”

    -Mommy Ara Yeung

    When I gave birth in August 2023, I struggled with the sweets and drinks I consumed. Since I had gestational diabetes, I had to be careful with my sugar intake. I stopped eating the usual treats and switched to supplements, but it felt more like a chore than something enjoyable. I wanted something refreshing and delicious without affecting my sugar. This became my daily “litanya” to my husband, who encouraged me to reach out to the right people—being a nurse with connections to hospitals and professionals. That was when it hit me: this challenge could become an opportunity.

    Mommy Ara Yeung of Cuddle and Coo PH

    One of the main challenges we faced was delegating tasks. As a nurse, I’m used to things progressing in a certain, structured way. My husband meanwhile is a lawyer, who is more chill and used to delays. This difference often frustrated me.

    For one, we had to launch the brand without our flagship product because of delays with our FDA certification. By God’s grace, we were able to successfully introduce Cuddle and Coo PH at Momzilla in November 2024!

    This Malunggay and Acai Berry Juice is Cuddle and Coo PH’s flagship product

    A family affair

    Every night, my husband and I would say: “Lord, miss na naming mag-pack ng parcel, palambing naman po ng order.” And true enough, there are days when we have no sales at all—days when we look at each other nervously, wondering if people have already forgotten us and worry that our stocks expire. But the Lord has His ways.

    Sometimes the shop is quiet for days, then suddenly we get 10–15 orders in a single day, and we’re scrambling to pack and ship. It taught us that blessings don’t always come all at once—they’re given in perfect timing. It also reminded us to pause, breathe, and enjoy family moments in between.

    “When it gets overwhelming, I remind myself: what a blessing it is to do something I love from home.”

    -Mommy Ara Yeung

    Despite the structured chaos, this business has strengthened our faith and marriage. When I’m busy with inventory, my husband takes over baby duties—feeding, burping, changing nappies, even thawing milk. He has never missed a doctor’s appointment and always makes time for us, even packing parcels after a full day of work. If this business journey has given us that kind of teamwork and resilience, then all the struggle has definitely been worth it.

    Ara with her very supportive husband

    Although we have an extra hand with our sales associate Thea, who works part-time during baby fairs, I handle most of the day-to-day tasks at home while juggling work, chores, and childcare. It gets overwhelming, but I remind myself: what a blessing it is to do something I love from home. What was once just a dream is now reality. Even our son Jin learns from this—he hands us tape when packing or opens doors when I’m carrying parcels. He sees his dad working, too. These small lessons by example are priceless, something words alone can’t teach a toddler.

    Advice for aspiring mompreneurs

    If you want to start a business, you need to be ALL IN.

    No reservations, no shyness. Who else can champion your product better than you, the creator? That’s why I’ve spent almost a year attending baby fairs, engaging with moms and dads about their breastfeeding journey.

    The first year is crucial.

    It’s where you’ll see whether the business is earning or just breaking even. Document everything, down to the last peso. That’s how you’ll know what’s working and what’s not. And very importantly, don’t cover costs out-of-pocket. Let the earnings fund the cycle. Proper costing and accounting are key; otherwise, you risk setting yourself up for failure.

    Have faith in the Lord, in yourself, in your products, and in your team.

    Faith carries you through the days when sales are low and motivation is running out. Sometimes blessings overflow, sometimes it feels quiet. Don’t be discouraged. Maybe it just means more effort is needed or a better strategy for visibility.

    Listen to feedback, criticisms, and setbacks.

    These are not failures, but steps forward. No system is perfect. Cuddle and Coo PH is what it is today because of continuous feedback—from co-merchants, customers, and our small team.

    What’s next for Cuddle and Coo

    Our vision is to make Cuddle and Coo PH a trusted name for moms and families who want healthier, safer, and more thoughtful alternatives in their parenting journey. We want our brand to be more than just products—it’s about community, support, and encouragement for parents navigating the same challenges we faced.

    “Our dream is to keep growing in a way that stays true to our values: family, faith, and love.” -Ara Yeung

    In the near future, we plan to expand our product line to include more parent- and baby-friendly items, with the same focus on health and wellness. We’re also exploring collaborations with fellow mompreneurs and health professionals to bring better awareness and education to families. Beyond online and baby fairs, we hope to eventually have a physical space—a “Cuddle and Coo corner”—where parents can discover products, share experiences, and feel supported.

    Our dream is to keep growing in a way that stays true to our values: family, faith, and love.

    Follow Cuddle and Coo PH on social media and shop their products here: